Website optimization just tool Network marketing Slant Sword Walk

This may be a lot of people do not believe that the fact that a lot of small and medium-sized companies in charge, that as long as the cost of thousands of yuan to do a website, every day there will be endless list. There is no culture, how terrible! The result of this fact is that a lot of small companies small bosses think that the internet company is a liar, or spent thousands of yuan to do the site, why did not produce sales or even access to it? Related website construction and network marketing blind area is not only this, is often contact with the internet people, I am afraid there is a considerable part of the view that Web site optimization or do promotion is network marketing. And in reality, will think beginning in the Web site optimization is the concept of marketing people, but also a few. Indeed, in contrast to website optimization, the scope of network marketing is more extensive, and network marketing is a process throughout, Web site optimization is only a way and way. The author believes that in order to optimize or rank and ignore the user experience, and even blindly rely on Web site optimization and give up other more effective marketing methods, not network marketing but putting the cart before the horse.

one, emphasis on website optimization, ignore user experience

Whatever the approach, what is the purpose of the site to get a good ranking? The answer may vary, but ultimately there is only one that makes it easy for users to find and create the desire to buy until sales are made. Therefore, a professional successful website design is very important, because only after a good first impression, there will be purchase and ultimately promote the possibility of sales. And all this, so important is a lot of companies in the Web site, we ignore a keyword, such as "Shanghai Network Company", you will find a lot of sites in order to optimize the optimization, piling keywords even full of false original articles. The end result is that the rankings have risen for a short time, and the surge in traffic has not brought sales up.

How important the user experience is, this can be perceived as long as you think about it. A website, user experience is not ideal, the first can not effectively promote sales transactions, the second is not user-friendly web site, not to take into account the user experience of the site, will leave a very bad impression on the user. Many people subconsciously believe that the user experience and site optimization results, two of the original is not balanced is contradictory. Indeed, search engines like text things, and can not crawl pictures, flash and JS effects and so on, but these can be very good to enhance the user experience. In essence, although there are conflicts between the two places, but not contradictory, because a good user experience is also the direction of search engine unremitting efforts.

second, rely on website optimization, ignore search promotion

Although the search engine promotion keyword single clicks the expense unceasingly to be high, many enterprises are complaining, but the search engine keyword ranking which started by the bidding, is undoubtedly the most effective most direct network network marketing way at present. Search Engine keyword advertising has a short, flat, fast characteristics, in the traditional way of sales constantly weak, search engine promotion has undoubtedly become a fairly timely and effective way to expand. Compared to the promotion, website optimization is more affordable, and to enhance the quality of the site content as a way to optimize the site, the effect seems to be more powerful than the promotion. Website optimization of the key words, can be all-weather online, random click, but the auction promotion? Even if you can not get off the line 24 hours a day, it is also at the cost of expensive promotional costs.

So, many people myth website optimization, even rely on the site optimization of a leg walking is not uncommon. The author believes that this is extremely undesirable. First of all, no matter which search engine, through the optimization of the keyword rankings to the front, but also the position to promote advertising. The survey found that more than 80% or more users to pay attention to the top three, and Google or other search engine of the top three has long been the search for advertising occupy, optimize the key words of the marketing effect of nature greatly compromised. Second, the undeniable fact is that, because the competitive environment to the search engine itself, the algorithm is constantly adjusted, the effect of site optimization is not stable. Constantly floating change rankings, the natural network marketing to bring direct marketing, if the network marketing all the expectations are pinned on the site optimization, it is a little risky.

Third, the Superstition website optimization, ignores the objective law

A few years ago, black chain became Rage's website Optimization "Success" shortcut. Some of the government agencies, schools and corporate websites because of the lack of necessary security maintenance, has become the site optimization of the hardest hit. Just a little attention will find that many of the black chain on the site are prohibited words, such as "betting", "satellite TV receiver" and so on, that as long as there is outside the chain, you can do the keyword up. Unfortunately, this does not prove to be an obvious optimization effect. Because search engine mana is big, also cannot get rid of political assertive and legal regulation. Speaking more bluntly, through the proper way can not be accepted by the search engine, can not be promoted words, through the optimization method is not easy to work. (Strictly speaking, this is not an objective law, but in a certain time, place scope, but it is objective or insurmountable, although some are very subjective consciousness bias)

The above is just an example, can not optimize or can not optimize the keyword too much, so the site optimization is not omnipotent. Generally speaking, there are two kinds of words that are difficult to optimize, one is a more competitive word, such as optimization such as "SEO" Such keywords, a short-lived sacrifice countless, and the other is to touch the national law and the search engine's own interests of the word, this is self-evident, can not be said too thoroughly. It should be admitted that the fact that search engine marketing is currently more effective network marketing, and site optimization is quite economical, to achieve a search engine marketing a way. But the Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) again emphasizes, the website optimizes is only the way, only means, may believe but cannot be superstitious, may choose but absolutely cannot depend on, otherwise is tantamount to trifles.