Website optimization needs search engines, websites, users three-pronged

Website optimization Many people are very simple to think that is simply the search engine optimization, is simple content + outside the chain. Perhaps this can only be called the narrow sense of SEO (Search engine Optimization), that is, the use of search engines to improve the purpose of the site in the search engine rankings in the way. Because a lot of research found that the search engine users will only pay attention to the first few items of search results, so many sites are hoping to influence the search engine by various forms of the sort. Popular understanding is: By summing up the search engine ranking law, the site for reasonable optimization, so that your site in Baidu and Google rankings improve, let search engines to bring you customers. But they often find it difficult, the real-time rankings up, users do not click, the instant user clicks, they do not consume, or come in soon gone and so on a variety of issues. So why is there such a problem? How should we solve it?

　　

　　Website optimization needs search engines, websites, users three-pronged

Any site, whether it is a corporate site, or a portal site, or forum BBS and so on. Most people are to their own websites, blogs, forums, and so select a series of keywords, and then through their so-called SEO cheats, also can not be Web sites, content, outside the chain, structure, updates and other combinations and changes finally get in the search engine good rankings. Of course, a lot of people in the past this is done, everything is only owed to the east wind, waiting for users to spend on the above, waiting for the collection. However, a large number of people are not able to do so, they complained, I optimized these words Baidu index how many, how to pass the website data statistics (such as CNZZ, 51la, Baidu statistics, etc.) how few traffic? Everything is just for them to take for granted, think that the rankings up on the people will desperately click, Desperately to spend. To know the search engine is just a medium carrier, so that the site and users can find each other, but the ranking is there, click or do not click the user's mood to see it!

To know that we are facing a living person, rather than see the screen in front of us to get good rankings, but inside the rigid search engine. The ultimate effect of SEO can only fix the search lead can not necessarily conquer users. And this is definitely not our website optimization to achieve the ideal effect, the road is still far? Website optimization is not a bipolar world of web sites and search engines, but to allow users, websites and search engines to achieve a good interaction and coordination, but also to properly deal with this bizarre triangular relationship is not an easy thing, which, Users are at the heart of this triangular relationship, and search engines are just the pivot of the triangle.

And in the past we have to optimize the site, always think that the search engine to get a good ranking is our goal, is that we want to reach the end point. In fact, for the vast majority of Web sites, access to the user is the largest "gold mine", or the site's potential link partners exist in the access users, only when these potential link partners to recognize your site, link behavior can become a reality, can be converted into revenue. And to attract the "they" touched that end, not only have a good ranking is enough, but also to arouse their interest, more need to rely on the content of the site, quality assurance, of course, many other factors. Imagine, a website ranking is very good, but the page design and layout is poor, or the content of the presentation is not ideal, will affect the user's access experience, will likely cause it directly to give up the site or just a short stay, to their consumption or frequent visits that is almost impossible.

Therefore, website optimization, site ranking is not the end, just a necessary process. The pursuit of customer satisfaction is that we should strive to strive for the goal, no users of the site's true preferences to ensure that blindly search engine "preference" can only be wishful thinking. Website optimization needs search engine, website, user three hand in hand. This article by the Xiang Eagle Studio member Chen Yunyan together with the Quanzhou accounting network www.595kjw.com in the A5 webmaster net starting, reproduced please keep the source!