Website Optimization results Test experience from the analysis of site conversion rate of departure

How to judge if optimization is good or not? How to identify if the optimization is in place? Today I come to talk about my website optimization experience, in my opinion, site optimization is not only to see a site rankings and traffic, but should focus on the core of optimization, why do we want to optimize the site? Because we need to improve the conversion rate of the website, So is your site optimized to now improve the conversion rate? That's what we're going to talk about today.

Web site from the birth can be said to have no conversion rate, no matter what type of website we can do in the site to identify page conversion rate, advertising conversion rate, two conversion rate, the following specific to talk about these three conversion rate, I think if you understand the three conversion rate of the fundamental, Then your website operation will move towards the real formal.

Page conversion rate

You can think about, if your site at the beginning of the operation of only 10 people to your site, but these 10 people have five can jump from the homepage to the inside page, this shows that your website page conversion rate reached more than half, and in the site after the optimization of your site up to the Baidu home page, and this time your site has 100 different traffic , but can enter the internal page of less than 30 people, from what? Explain your site page conversion rate is not high, in the site rankings rise when your site page did not do well, now many sites are faced with this problem: the rankings rose, but the income has not increased. This is also our site optimization on the road to the first need to understand the problem, optimize the site and not just optimize the site in the search engine rankings, we should also pay attention to the page conversion rate this issue, if you are Taobao guest site, the higher the page conversion rate can improve your profitability?

Advertising conversion rate

Advertising can be said to be a Web site's revenue mainstream, selling products, Taobao customer series of sites, most of the income of the site is by playing ads, but webmaster you think your advertising conversion rate is high? often many webmasters in the focus on optimizing the site while ignoring the site's internal quality enhancement, In fact, the advertising conversion rate can also be very good for us to analyze whether the site services in place. If your site's advertising conversion rate is less than 10, which means that 10 users have 9 did not click on your ads, from which we can see a few problems:

1, the advertisement may not conform to the website theme, such advertisement conversion rate certainly is not high, must revise.

2, advertising may be suspected of sensitive areas, such ads some users have seen directly will close the site.

3, the advertising effect map does not high, we all know that users want to enter the site first impression is the surface, so the surface effect of advertising is best to choose some high quality.

Found that the problem must be rectified, the webmaster in the optimization at the same time also do not forget to rectify the site quality, site quality is also the site's fundamental, we can choose from the rectification of the site's advertising began, this step began very simple.

Two times conversion rate

The two conversion rate of the website is one of the factors that determine whether the website really retains the user. Two conversion rate can bring the effect is better than the first access to the site's users, why users have to enter your site, which shows that your site has users worth a souvenir of the value, on the contrary if your site two times conversion rate is too low, This means that users do not recognize your site, ask such a site even to do bidding, optimization to Baidu first and what is the significance of it? Sell products users do not buy, sell service users do not believe that such a site can say that no matter you are ranked the first few will not have good results, I suggest that you can analyze the statistical tool two times conversion rate, To see if there is a problem with your site optimization, remember: do not optimize for optimization, should be for the user optimization, to achieve this realm after I believe that your site will be better and more users two times conversion rate will be higher.

Judge a website optimization is not a good and not simply by ranking can decide, and should go to see the conversion rate of the site, if your site ranking search engine first but the conversion rate is too low in, such a site in the course of operation I believe will be very difficult, so you webmaster friends do not rank for ranking, Hope to be able to rise in the site rankings while paying attention to the conversion rate of the site. This article originates from Jinhong Shopping net (http://www.lipin6688.com/), reprint please keep author link, thank you.