Website Optimization Strategy Six: Site positioning common mistakes

In the previous article, Zhang Dong for you to introduce the basic overview of site positioning, but there are many friends in doing site positioning when the direction, will fall into some of the site positioning of the erroneous zone, resulting in even futile, then today Zhang Dong for everyone to analyze some common site positioning errors.

　1, blindly follow the bandwagon

This many small and medium-sized stationmaster's common disease, see group buying booming, so hurriedly to do a group purchase site, see everyone in do local portal, oneself hurriedly to download a DZ began to build, see good 123 very make money, so I immediately to get a Web site navigation station, next time hear the teacher said So-and-so Taobao Customer Commission is very high, So registered Taobao customer account, get API interface horse Taobao shopping navigation. Everyone knows that the success of each industry has his own success traits, the follow will only be pulled by the nose, the front already has n Big mountain, you this little Tubau what day to have the beginning? Everyone said, "Changjiang, before the waves died in the sand", in fact, it should be said here: "Changjiang, after the wave fell on the front wave." It is impossible for a blind follower to be successful without its own precise positioning.

　2, all-inclusive

This is also a lot of our webmaster positioning misunderstanding, do a website would like to cover all the content, attract all the relevant users, monopolize all the traffic, this by virtue of small and medium site is simply unable to complete the task. Have a friend is to do the local information, want each county to get a branch station, also use two domain name to do, or personal operation, ask me to optimize the train of thought, I told him directly, personal strength can not pry so big market. Another friend is to do the activity room, the first idea is to do the door of the activity room, so all the content of the edge of all take to do come in, to do China's largest activity door household net, the individual does not have so much energy to care so much content, even if it is done, the content of the site is also worrying. Now the trend of the site is the market more subdivision, into the market segments or even differential market is the outlet for small and medium-sized webmaster.

3. Fuzzy Profit Way

There are many webmaster in the Web site, the way the profit of the site does not have a clear understanding, just want to set up the site, and so have the flow to say, but, as the beginning of the station does not do a good job of profitability analysis, the site layout, the content of the construction has no direction. A friend heard that selling links is very good, so set up a website, ready to sell links, the results of the site built up, even friendship links are not changed, not to mention selling links, this is the typical way of profit.

4, user group fuzzy

Only the analysis of a good user group, can do targeted content and targeted network marketing. Can not expect a website to win all netizens, it is unrealistic, we build the site should do a good job related analysis, to avoid some unnecessary labor. A better analysis tool is Baidu Index tool, we can through the keyword Baidu Index to see user groups, and then do targeted marketing.

　5, do not familiar with the industry

We only have to do their familiar industry can be sure, if only to see other people make money, or hear a teacher said that certain industry to make money, and they are not familiar with blindly enter, in the end the biggest possibility is naught. Only do we are familiar with the industry, can be targeted to the industry analysis and grasp.

　6, imitate the station

As a novice webmaster, should be based on providing users with targeted services, rather than exhaustive, blindly imitate the station. Once a webmaster friend is proud to take out his website Let me give optimization advice, website from head to toe incredibly is imitate Sina, even the navigation, column, typesetting, even even two class domain name are similar, also opened the N two class domain name, the author sees this kind of website to have a little faint sadness, hard not to want to rely on a person to make a second Sina? And the author asked the location of the friend site, he said first to get traffic, this station how can there be traffic? I told him directly, not one months, the site will encounter the right to drop, the result was my unfortunate speech, a one-time open too many level two domain name, and can not provide all the domain name substantive content, not to be down right is strange.

　7, the competitor is too strong

Imitation of the station will also encounter the same problem, but there are some sites, not imitate major stations, but their site positioning too "grand", so that they stand in a very disadvantageous position, or to do the classified information of friends, competitors are all powerful, and do not say 58, market, people, take a list, platform, easy to log , 5B, go to 114, quick 8, Word-of-mouth, classification 168 and so on, can easily say n a strong opponent, no matter which one want to go beyond are very difficult. There is a friend, did a site positioning is to do shop shop, the result of course, it is self-evident, do business-to-business, even have ah all fell in the foot of Taobao, you a small personal stand want to do shop shop does not fall is strange. When we are positioned, we must avoid these industry's Big Mac, looking for some easier to start the industry or point of entry to start.

8, no special content

When we do the website must have its own characteristic content, if a Web site content is already flooded on the Internet content, that basically success may be very small, take Taobao guest, once very hot, Taobao opened the API, we have to do Taobao guest, the result we all understand, Baidu across, An instant collapse N home Taobao guest site, but those who chose a specific product Taobao guest site There are many happy to live, because there is no characteristic content. There are still many webmaster friends are keen on the thief program, the acquisition software, Zhang Dong to remind the vast number of webmaster, relying on this collection of live sites, sooner or later to be abandoned by search engines.

The above is Zhang Dong to the majority of webmaster in the site to do some of the suggestions and references, hope that the majority of webmaster in the site before doing more thinking, lest the construction station after a loss at a loss. Article by Zhang Dong original release, the original address: http://www.0717seo.net/SEOjichu/20110731262.html reprint please keep this link.