Website optimization to improve the user experience

Do not make ad promotion take the lead

We all have different opinions on the website user experience. However, if you enter a website, I believe you will not be willing to see a large number of advertisements, but the text will be hidden in a small corner, if you do not look for a location that you cannot see, the user experience is very poor, but there are many webmasters who know what to say. This is also a common situation, I believe that many webmasters do not just play games for interest, but make more money. Therefore, advertisements on websites are indispensable. This is the main mode for small and medium websites to make profits, here, the SEO diagnostic team of the A5 webmaster website wants to say that some advertisements are not tight, but they must pay attention to the positions and spaces of the advertisements, which will surely occupy a large page and seize the championship.

Browse your website as a user

Maybe many webmasters will say they don't know what users want to know, what they want to know, and how they don't know what the users are thinking? As a webmaster, I would like to ask you how many websites you need to open and how many pages you will visit every day. I believe that every webmaster is dealing with websites every day. What do you usually pay attention to when visiting websites, what attracts your attention most and what do you want to get when you come to this website? If you want to understand these questions, I believe you will first understand the user's needs and know what they are thinking? In fact, I am a real user. Why don't I enter my website in the mood of others? I really consider what users need from the user's perspective and understand the user's psychology.

Add content that is truly useful to users

If the content is king, it is the foundation of website development. If there is no good content, and the page design is beautiful, users who cannot find the desired content will immediately turn off the pop-up. This is also a normal phenomenon, if you are a user and want to see how to open a Taobao store, the result is an article about how to improve the baby ranking. Although this article is a dry product, the quality is very high, but it is not what users need. This article is not really a good article of quality. What users need and what users like will also be liked by search engine spider, such an article is truly valuable and high-quality content. Therefore, when adding website content, webmasters must pay attention to relevance and do not put any content on the website, your seemingly hard work can only be exchanged for the bounce rate of users.

The overall layout is reasonable. The color cannot exceed three.

Website layout has been planned in the beginning, so be sure to be rational. The head navigation design and the layout of several sections on the home page are reasonable. The text uses 12px and 14px. The website structure adopts a tree structure, and the code uses div + css, in fact, as long as the layout of these sites is OK. In addition, it should be noted that the color of the website should not be used too much. If the website is fake, it will make users feel that the website is not regular and will be big when it comes in. Therefore, you only need to select one main color.

Speed is always the guarantee for website survival

Nowadays, people's daily life is getting faster and faster, and they have the same requirements for website opening speed. No user is willing to spend one minute waiting to enter a website, maybe you will say that there is an exception, that is, you may be yourself, your website will wait for a longer time, it is because there is no way, who makes it your own website? No, but now there are thousands of websites in every industry. If your website cannot be opened within 30 seconds, users will naturally find the next target to access others' websites, when selecting a space, webmasters must pay attention to the website opening speed. A fast and stable space can improve the user experience of the website and reduce the bounce rate of the website!

Reasonable internal links provide guidance for users

The internal chain is always effective and one of the most direct ways to reduce the bounce rate of the website. In this article, set a reasonable internal chain. When the user sees a certain term, maybe this keyword is what he has been looking for and what he wants to know. If at this time, you add an anchor text link to this keyword, then the user can directly click this keyword to enter the page he wants to know. On the contrary, if an article does not even have an internal link, even if the user sees some information in this article that he wants to know, he will leave even if he does not know how to find the content you mentioned. This is why so many Webmasters like to set up reasonable internal links for their websites, as well as prompts from the previous article and the next article for users to browse and read.