Website optimization tool Google Webmaster Tools

In the search engine heyday today, the work of network management in addition to managing the content of the site, maintaining the performance and security of the site, how to promote their own web site through the search engine to become a very important task. Google, as the world's largest search engine, attaches great importance to the interaction with network management. In August 2006, Google launched webmaster tools at its Webmaster Center and then launched its Chinese version. Not only is it completely free, it has nothing to do with advertising and is an online tool without installation. Don't know this tool? It doesn't matter, you are not alone.

May 2007, I attended the Search Engine Strategy Conference (SES) held in Xiamen, Fujian. I was surprised to realize that most Chinese network administrators, including search engine optimization (SEO) operators, do not know what Google is doing for their body-mass web site administrator Chinese tools. In other words, most Chinese network administrators, as well as some SEO operators, are also selling websites in "stones" or not knowing that Google already has or can provide information about their sites. Before Google launched webmaster Tools, to promote their own website, a common network management approach is to manage the content of the site, I hope Google can well index its own site, and put their own site in the forefront. As to whether or not Google is really all the pages are correctly indexed, their site is ranked in those keywords query the forefront, which pages have backlinks and so on, the vast majority of network management is not bottom. It can be said that the network management in front of the search engine is relatively passive. Some sites simply pay for SEO companies to sell their sites. With Google Webmaster tools, the network management of their own site in Google's performance on a glance. The vast majority of network management can use Google Webmaster tools to easily optimize their website, for some network management is even more powerful.

Let's take a look at how powerful Google's webmaster tools are. The tool includes the following key features:

1 You can access webmaster tools to get information about your site through Web browsers (such as Internet Explorer or Firefox) on any computer connected to the Internet.

2 You can easily query and adjust the frequency of Google crawler crawling your site. You can also inquire about the success rate of Google crawling and why it is unsuccessful.

3 to see if your page is correctly indexed by Google. This function is quite important. If Google does not correctly index your pages, other search engines will most likely not be able to index your pages correctly.

4 you can query which sites are linked to your Web page.

5 Query your site in which Google keywords ranked in the forefront.

6 query which keywords to you really bring the flow.

7 You can build your site map and let Google index all the pages you want it to index, especially those pages that Google hasn't crawled, and some dynamic pages.

8 Answer all the questions you are interested in. For example, what is called Bridge page?

9 Sometimes you can check if some of your pages violate Google's website quality guidelines and are punished. While we do not show all penalties for all sites, we show penalties for some sites.

10 If you find a cheat page, you can report it through the tool.

Of these features, perhaps the fifth feature is the most important. Through it, you can know if your site is really ranked in the forefront of the search results for the keywords you expect. If you're not expecting even your site to be in the forefront of the keyword results you don't expect (for example, your site is in the forefront of "inferior product" query results), you have to analyze why. Another feature of the tool is that if you use it, it's a bridge between you and Google. Sometimes Google wants to be a friendly reminder of your site, for example, your site is a good site, but for a variety of reasons (such as your site is hacked) there are some violations of Google Webmaster Guide content. If you don't have webmaster tools and you can't find a way to contact your Web site, we can't contact you. With tools, Google and your contact is unimpeded. So how can you use Google Webmaster tools? To use the tool first have to have a Google account, that is, the gmail.com account. If you haven't yet, visit http://www.gmail.com, click on "Register Gmail" and follow the instructions to get an account. Once you have an account, visit the Webmaster Center and click Webmaster Tools to use the tool. The first thing you do may be to add the website you belong to the tool. Google will pass a certification process to confirm that the site you are adding does belong to you. Then you can see the internal information Google has provided to you (and only to you). ...

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