Website Optimization Tutorial: website topic page Optimization Standard process

Article Introduction: Topic page content is a site inside a micro-site, the whole site about a certain aspect of the content of the page to gather the user's reading. So the topic page content richness is very high, ranking also easier to do up.

Feature page is the advantage of doing long tail keyword ranking more easily, and basically all industries can use the form of feature pages to do long tail keywords. Small enterprise sites such as machinery, buildings, generators using a feature page can be a home page can not do, inside the pages do trouble long tail words to do the home page.

There are several main points of attention in production:

1, the title adopts a separate heading mode.

Since our topic page is made as a separate webpage, then the title can be used as the title of the long tail word, such as I want to talk about SEO in our blog inside do a long tail word topic. My general General page title may be: Long tail keyword mining-talk about point SEO, but my topic page title will be used: Long tail keyword mining. The advantage of this is that Baidu will think you this page is not to talk about SEO a site, but a separate page, then will be alone in the rankings and weight calculation. Think of a page to participate in the rankings alone or as a site of a page to participate in ranking easy? It's easier to get involved in rankings alone but it's easy to be identified by Baidu as cheating, so use it cautiously.

2, mining long tail keyword search needs.

The search requirement is what the user will be interested in when searching for the keyword, or click on the relevant content. We can through Baidu's Drop-down box or Baidu's related search analysis of user needs. For example, search for "long tail keyword" users also need to understand the "long tail keyword is what meaning", "Long tail keyword mining tool", then the content of these long tail words need to layout in our website. Similarly, if the keyword has pictures or video requirements, we also want to layout in the topic page, such as search "Boer goat" has "Boer Goat Pictures", "Boer Goat breeding video" and so on.

3, the topic page content edit.

Topic pages need to have text, pictures, tables, videos, these elements enrich the content of the page, and we edit an article must add additional value, this additional value is not found in other articles. For example, we edit a "long tail keyword mining" article when we can insert a long tail keyword distribution map, so that users more easily understand. Similarly, when we insert the picture of the Boer goat, we should indicate whether the picture is a Boer goat or a ram or a lamb, which is the generation, so that the user can see the picture will be clear, but maybe someone else's picture is simply to do a Boer Goat Ewe anchor text link. If the search keyword has pictures and video needs, then pictures and videos must be displayed in the topic page, that is, do not need two clicks to see the specific content.

The content of the topic page can be used in the way of anchor points, such as bucket elevator site (search bucket elevator, Cangzhou heavy Connaught Station) of the bucket Elevator section is a special topic, using the form of anchor points in the station. Of course, his content is relatively small, in fact, do not have to use anchor points can be. The Boer goat of the "sheep-raising technology" of the Rope is a feature page with tables, videos, articles, but very important videos not put in.

4, the promotion of the topic page.

After the special project needs to promote, for example, to do some outside the chain, soft text links, or even with the two-level column to do friendship link exchange. If we choose a long tail word with a number of the same meaning of the keyword, such as "SEO is what" then other long tail word "SEO is what meaning", "What is SEO" and so on can be soft outside the chain of the form of the extension of the station to do the long tail word.

5, data analysis.

Topic page in the rankings and a certain number of users after the need to do further data analysis and user experience analysis, the article read more than put to the front, the picture stays long adjustment to priority placement. The requirements of the larger content no user clicks because of the title of the reason or our buttons do not in place to cause all need further in-depth study.

Summary: The topic page content is a website inside a micro-site, the whole site about a certain aspect of the content of a page to gather the user's reading. So the topic page content richness is very high, ranking also easier to do up.