Website page navigation optimization: Resolving title duplication and weight dispersion

If you have a serious look at Alvin ' s Seo blog blog about pagination optimization article, may know that the site pagination will have some negative impact on the Seo, and these negative effects may cause some obstacles to the site's user experience, in the current Baidu attaches great importance to the user experience, We do need to do some work on these negative effects. First of all, a specific look at the Alvin for us to collate the disadvantages of SEO is:

1. Increase user's invalid clicks, the page stays time is short, jumps out the rate is high.

2. A large number of duplicate content, page title and url meaning diversity.

3. Page Picture Alt property to determine and add, the editorial staff workload increased, Web page load server may increase load.

4. Page core content relevance and the next page hosting relationship is easy to confuse, will cause the cable engine crawl included error.

5. Pagination will lead to decentralized links, anchor text, PageRank target page points. Let the search engine is not good to judge the page as the weight of the delivery page.

For these five disadvantages, let's talk about some of my own ideas:

1, for the user's invalid click and stay time, the problem of high bounce rate, because the total need according to user preferences, and search engine for this part of the algorithm is also very vague, we do not know how to control the bounce rate, so that the Web page more in line with the requirements of the search engine, where the uncontrollable factors are too strong, So the only thing we can do at this point is to please the user, through the exquisite content to attract users to stay, I think you can refer to the three points: a, content enrichment, clear layout, for users to reduce the burden of reading; B, beautiful pictures, in the picture to attract users to click and stay; C, in-station guidance, to avoid direct flow out of loss.

2. Due to the large number of duplicate content produced by paging, in particular, the repetition of the page title is most obvious, for example, we use more programs to dream CMS and WordPress will encounter pagination of this problem, although many friends will notice this problem, but there are many sites will ignore this problem, such as the well-known webmaster site A5 and Chinaz are in the paging when not paying attention to the difference of page title:

　　

A5 Paging Title

Chinaz Paging Title

Of course, this may be a bit of a nit-picking, but the solution is very simple, so that each page title produced a difference, the title can be written as "column title + page + title", for the Dream CMS column list paging solution is:

<title>{dede:field.title/}{dede:pagelist listitem= "PageNo" listsize= "0″function=" Html2text (@me) "runphp=" Yes "}if" (strlen (@me) >10 @me ==1) @me = "" or Else @me = "– subclause". Str_replace (",", @me). " Page "; {/dede:pagelist}–{dede:global.cfg_indexname/}</title>

And for WordPress, a good solution is to use all in one SEO pack plug-in, as for other procedures must also have a good solution, here because not too understand the technology is not shortcoming.

3, the most use of pagination is picture information, this involves two problems, a paging caused the workload of the staff may increase, in addition, although a single page loading speed, but it accounted for a large number of Web server storage, too many such pages will inevitably affect the performance of the site, and performance optimization is the basic requirements for the hardware of large information websites.

4, for the page core content of pagination, in fact, it is very difficult to control, because you do not know which page is really able to meet the core theme of the Web page, also do not know how the search engine will crawl the collection of these several pages, and more noteworthy is that these pages will inevitably form a certain internal competition, The final display to the user in the search engine results may also have some problems.

I found an example of this problem, 27 Mei Yue Network Professional to do beauty information sharing, I casually clicked on the home page of an article, Baidu included or very good, but a closer look to find the search results Baidu revealed the title is "water or red jujube to promote metabolism-skin care skills-Beauty":

　　

Baidu included title display

Search results show this title with the title of the Web page "wash your face with cold water-skin care skills-Beauty" and article title "Ol Seven Best skin time get rid of" the desert "troubled" are not the same, careful observation to find this title is the bottom of the page this article navigation the first title:

　　

Title text appears at

This case may be special, but it just proves that pages of the Web page may cause the search engine to crawl the misleading, which will spontaneously crawl the page he thought can summarize the title of the page information, and if we just want to through this page to get "Best skin Time" "Cold water Wash" The flow of such words can not get good rankings and show, because in Baidu's view, this page and these two words are not relevant.

5, inside the chain within the site within the role of two major aspects, on the one hand, the internal link is to search engine Spiders crawl Web page A portal, more portals to bring more crawl opportunities, only the Web page included to get the sort of opportunity, not included in the web is a waste of resources, So to increase the proportion of the site is more than simply do the site's collection to upgrade more advantages;

On the other hand is based on the principle of PageRank for other links to do the weight of the page, if the page after the weight of a page dispersed to these several pages, and these pages add up the total number of links will certainly be a lot more, then the final transmission of the weight may only be a small part of the Although this theory of things are just guessing, but careful thinking also makes sense; and we can not determine which page weight is higher, finally, as mentioned in the 4th, Baidu can not determine the core theme of the Web page, need to analyze their own, then May and their original intention to produce deviations, A friend said that adding canonical to a Web page would determine the uniqueness of the page, But we in Baidu Webmaster platform Lee in 8.10 days to do the answer found that Baidu actually does not support canonical, hope, as he said, the future will join canonical, so easy to facilitate the search engine for the weight of the page crawl, so more can focus on links, anchor text, PageRank target page point.

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