Website planning provides favorable guarantee for website promotion

Website positioning and target audience analysis
This part mainly locates all the data collected in the Early Stage: mainly based on the current situation of the website information, the current situation of the website ecosystem, the current situation of website resources, and the business objectives of the website, based on the data, locate the website positioning and target audience positioning. The analysis method is as follows:

Locating and analyzing basic analysis
Positioning is like finding coordinates. We need to list the dimension points that describe the coordinates and related parameters to locate the coordinates of the website. The details are as follows:

Evaluate dimension parameter values

Standards for website resources: extremely low, medium, high, and high
Website ecosystem status quo: very poor, average, good, good, very good
Website business goals: small, small, medium, large, large, and very large
Website investment scale: small, small, medium, large, large, and very large
Potential market capacity: small, small, medium, large, large, very large
Competitor strength: extremely weak, general, strong, strong, and absolute position

Relationship between sites
A) the current status of website resources is the foundation for enterprises to use the Internet. resources limit the development space, which is an important parameter.
B) the advantages and disadvantages of the website ecosystem are the biggest parameters for Internet applications. If the ecosystem is good, it can help website development and directly improve the current status of website resources, helping enterprises achieve their business goals as soon as possible; otherwise, it will directly affect the market environment, market capacity environment, and even lead to the destruction of websites.
C) the potential market capacity of a website may vary by distance. In the long term, it may take years for the potential market capacity to reach this ideal scale; judging from the recent reality, what is the current potential market capacity? How long does it take or under what policy or event will it be catalytic or destroyed, and how likely it will be?
D) the strength of our competitors has directly verified the market capacity and ecosystem. Based on the current resource status of the website, do we have enough strength to compete with our competitors? (Of course, some Internet applications are non-profit applications, but there are no competitors !)
E) The investment scale and business objectives of the website are directly affected by the above factors. Enterprises can decide based on the situation: the market capacity is large, and the ecosystem is in good condition. If there are many competitors, enterprises need to conduct key research on the resource status;
The market capacity is small and the ecosystem is in good condition. Enterprises need to have the advantages of integrated resources when there are many competitors;
When the market capacity is large, the current situation of the ecosystem is poor, and competitors are reduced, enterprises need to tailor themselves, plan in the long run, and invest carefully (in line with the current situation of poor resources for business operations .);
When the market capacity is small, the ecosystem status is poor, and there are few competitors, enterprises need to have a strategic vision and the ability to promote the market;

Thinking about the long-term website construction/Operation Plan
Many enterprises invest in the Internet for Internet applications without considering the long-term website operation plan and changes. As a professional Internet Application Consultant, we need to set an example to help customers think about the long-term website construction/Operation Plan:
A) in terms of time planning: It is recommended that enterprises take 1 ~ according to the current immature network environment ~ 2 years of long-term planning;
B) phase tasks: It is recommended that enterprises formulate annual tasks with one year as the annual goal; adopt the first quarter as the short-term phase plan, continuously summarize and adjust the plan, and find measures suitable for website operation.
C) Investment Budget: If you are only trying to enter the Internet, you can recommend that you first make the first stage of investment and make a long-term budget plan after looking at the actual rate of return; if you enter the Internet as an important strategic plan for enterprises, You need to formulate detailed annual investment budget and return estimates based on their strategic objectives, so that enterprises can be targeted.

Think about the detailed plan for website construction in the first phase
The implementation quality of the first phase of enterprise investment website platform construction and network marketing promotion work plays a key role in the future development of general enterprise websites. If the results are poor, confidence is compromised, and the website prospects are worried; if the results are good, you are confident that your website is promising. As a professional planning consultant, we need to provide careful guidance on this and strive to make our customers treat it rationally:

A) Short-term website goals: short-term goals are the first step for enterprises to take online marketing. We need to ensure their success as much as possible. Therefore, short-term goals are formulated with the aim of achieving and implementing them, strive for a better start.
B) website platform planning and development: Provides website platform planning and development suggestions based on its short-term objectives and resource status, focus on building a basic marketing platform that can win brand reputation or investment reputation for the company.
C) website brand promotion: helps customers propose targeted promotion channels and cost budgets based on their website positioning, Phase I objectives, pre-investment amount, etc, time Control and other promotion suggestions!
D) Investment and return budget for the first phase: it is proved that the website will be in the reporting period from its establishment to its promotion. Generally, it will be within the 1-to-1 period after the first phase of promotion ~ Within three months, you can be patient. If you are targeting your personal enterprise website, it will take effect immediately, but you still need to take three months as an evaluation point.

Thinking about the website VI image Solution
Website VI is the visual image of the website. It turns out that whether the website can attract visitors immediately depends on website VI. Good website VI can quickly pass the following information to visitors:
A) the full name of the enterprise and the website information are clearly displayed;
B) The main products or services of an enterprise are very prominent;
C) the overall strength of the company can be seen from the website design;
D) the corporate culture and style behind the website design can be seen;
E) guide visitors to clearly understand enterprise details through navigation bars;
F) diverse enterprise contact methods.

However, in the planning scheme, we need to emphasize the following content:
A) What kind of culture or spirit does the website have;
B) What kind of work attitude/style can be reflected in the website layout planning style? For example, the logic-heavy design reflects the rigorous work style of enterprises and is applicable to e-manufacturing websites; reflecting the style or product characteristics of enterprises, such as toys websites, such as clothing websites;
C) It is vital that we distribute a large number of complex website content to visitors quickly and effectively through design, focusing on priorities.

Thoughts on website function development solutions
Website Functions play the following roles for enterprises:

A) enable enterprises to use the internet by developing functions. For example, to collect the customer's email address and information, you can develop the member center or survey function and common message board functions. You can activate the product search function to search for information easily.
B) facilitates enterprise website maintenance personnel to conveniently maintain and update website information. For example, the website news update system, the website product publishing system, and the website email promotion system.
C) provides decision-making support data for enterprise network marketing through the developed practical functions. For example, website access volume, website membership volume, and website daily count ...... And so on.

In summary, Website planning is very necessary.