Website positioning: Classified cutting content

Website positioning mainly answers three questions: 1. What is the nature of the website? 2. What is the domain name? 3. Who are the readers? After the answer to these questions is confirmed, the first thing to do next is to split the general "positioning.
The best way to determine the location extension is the keyword method. Keywords in a field are generally clear. The methods to expand the keyword scope include: 1. Conduct a target reader survey to allow the reader to write any keywords in the field, and then count the frequency of occurrence; 2. Study similar websites. Channel names and column names of similar websites are key "keywords" recognized by their peers. At the same time, you can analyze the word frequency of articles on similar websites through software, find the top 1000 most frequently used words. 3. Filter the words in the typical articles to be published on this website.
There are three methods to determine the degree of the keyword "key": 1. Judging by the business model "distance", the closer the business profit is, the higher the degree of "key" of the keyword, lower; 2. Determine by the number of searches in the search engine; 3. Test the interest level of the target reader group.
When a website is positioned with hundreds of keywords as "representative", the "positioning" becomes a tangible and visible website content model. In this case, you can classify the website content before the website content is available. Do not directly classify General and General website positioning as "concept to concept". It must be "taken for granted. With hundreds of filtered keywords, classification becomes an operable, completable, and evaluable task, without the keyword "concrete" as the basis, classification is only a philosophical "speculation", which is indispensable, light, and helpless.
Many times in our lives, we are unknowingly "classification": food can be divided into food that can be eaten or cannot be eaten. When children watch TV, they always ask, "Is this a good person? Or bad guys? "...... We are used to relying on the guidance of "classification. Regardless of website positioning, the vast amount of information is certain. Just as classification is important to encyclopedias, website Classification serves as a bridge between content and positioning. If a classification problem occurs, positioning and content will be "misplaced" and cannot be connected. Therefore, we must not classify the data in one breath. Instead, we must put it forward, zoom in, zoom in, analyze, analyze, and discuss it carefully to solicit comments from more people, if you do a reader survey, please evaluate it by a third party and do your best.
Classification standard leading keywords
The first step of "surgery" for keywords is to determine the "classification criteria" of this site based on the positioning of this site and the analysis of the target reader group ". Keywords are critical. If you are not sure about the "classification standard" or "classification Main Line", you cannot determine the level between keywords.
When determining the classification criteria for this site, you can repeatedly ask the following question: "What do readers come to this site to see? "For news websites, readers can view news. Therefore, news content is classified into domestic news, international news, financial news, scientific news, and entertainment news ......; For IT websites, readers can refer to products. Therefore, they can be divided into hardware, software, games, and digital products ......; For entertainment websites, readers can enjoy their works and participate in the experience. Therefore, they can be divided into movies, TVs, music, and games by entertainment type ......