Website promotion focus: Keyword strategy

From the perspective of customer optimization cases, the focus of website promotion is Keyword strategy.

The keyword concept is generated based on the statements entered by potential customers or target users when finding your website in the search engine. This is not only the core of search engine optimization, it is also the core of search engine marketing.

Keyword Selection

First, determine your core keywords, and then sort and combine the core keywords to generate a keyword group or short sentence. For enterprises and sellers, the core keywords are their business scope, such as product/service name, industry positioning, and company name or brand name. To sum up, you can use the following tips to select keywords:

1. From the customer's perspective, what keywords will potential customers use when searching for your products?

This allows you to get feedback from multiple sources, including your customers, suppliers, brand managers, and sales staff.

2. Expand keywords into a series of phrases/phrases without using a single word, but based on a single word

For example: design → website design → Shenzhen website design. You can use the key word suggestion tool, the name-based tool of the search engine overture, to check the frequency at which your keywords are searched in the past 24 hours, the best keyword is the words that are not widely abused and searched by many people. The Chinese tool can use Baidu's "related search" and Google's keywordsandbox tool for keyword matching and extension.

Recommended tools:

Google adwords keyword tool: Common queries for specific keywords and extended matching.

3. Arrange multiple combinations to change the word order in the phrase to create different word combinations

Use a combination that is not commonly used to form a question. Includes synonyms, replace words, metaphorical words, and common misspelled words. The product name and product name. Use other qualified words to create more combinations of three and four words.

4. keywords that are too ambiguous

If you are engaged in packaging machinery manufacturing, selecting "machinery" as your core keyword will not help attract target customers. In fact, in order to accurately find the desired information, search users tend to use specific words and combinations to find information (especially the combination of two words), rather than using those large and extensive concepts. In addition, using keywords that are too broad also means that your website will compete with more websites, making it difficult to win.

5. Use your own brand as a keyword

If you are a well-known enterprise, do not forget to use your company name or product brand name in the keywords.

6. geographic location is especially important for local enterprises. If your business scope is local.

7. Review keywords used by competitors

Searching for competitor keywords can remind you of phrases that you may miss. But don't copy anyone's keywords, because you don't know how they want to use them-you have to think about them yourself. Searching for other people's keywords is just to supplement the keywords you have selected.

8. Do not use keywords irrelevant to yourself.

Some people will always include popular words in their META keywords-although this popular keyword is irrelevant to the content of their websites. Some even add their competitor's brand to their keywords. This is not only an infringement, but may be sued (many similar cases abroad ), these so-called "hot" words are not found in the content of the website, so there is no substantial help for rankings. Too many false keywords may also be penalized to lower the ranking.

9. Control the number of keywords

A maximum of three keywords can be entered on a single page. Then, all the content can be expanded based on these core keywords to ensure a reasonable keyword density. The search engine also considers the topic of the page as clear. If a large number of keywords need to be displayed, they can be distributed on other pages and optimized accordingly, so that these pages also have the effect of "entry. This is why the keywords on the home page and the inner page are often differentiated. The most typical scenario is to optimize a single webpage for each product with different products and services, rather than listing it on a single homepage.

Keyword placement:

1. What attracts the most attention on the webpage

Keywords must be properly displayed in the text and "focused" indicates the priority of reading habits formed by users-from top to bottom, from left to right-as the key distribution of keywords, including: the top, left, title, and body of the page must be less than 200 words. Keywords in these locations are more helpful for ranking. For example, place a keyword-Rich Text website Introduction At the top of the website (this place is usually used to place banner advertisements ). The advantage of doing so is that users and spider can understand the content of the website as quickly as possible, and the spider attaches great importance to the blacklist display, which plays a great role in its ranking.CodeShown as follows:

2. hyperlink text (anchor text)

In addition to consciously using keywords in navigation, website maps, and anchor texts, you can also manually add hyperlink texts. For example, a clothing manufacturer website can add the following industry resources: China Children's clothing network woven children's clothing network ...... To add hyperlink text. This is also worth your reference when adding links to a website. That is, it is best to include your keywords or related semantics in the Link object.

3. header label

Text in the body title. The search engine attaches great importance to the text in the title line. Bold words are often used as keywords.

4. Image alt attributes

The search engine cannot capture images. Therefore, adding keywords to the image attribute alt during webpage creation is a good method that is friendly to the search engine. It will think that the content of the image is consistent with that of your keyword, this facilitates ranking. When selecting a Domain Name and naming a webpage folder for a website with English web content, you can also consider including keywords (for a keyword group, you must use a short line to separate them ). However, Google rankings are very small.

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