Website ranking factor list (1)

Rank | website ranking improve the ranking of websites in Google--Search engine-oriented website design,

Tags: Google PageRank "link Popularity" "Website promotion" "Optimization for Search engine"
Content Summary:
The current Chinese web site in the entire Internet impact is relatively small, this is mainly due to the overall level of Chinese web site (technical, content) are still relatively backward caused by the main performance:
Industry knowledge: Do not know the importance of search engine to attract new users, search engine ranking service in pursuit of "fool-related", buy some actually do not have much practical meaning of the industry keyword. In fact, the more keywords users can input, the stronger the true, the higher the value. If the user can directly navigate to the product specific content page than to the home page has more value;
Publishing technology: Web pages into Google's index is very small, dynamic page is still the main publishing mechanism, the lack of dynamic page link performance as a static page mechanism;
Page design: Repeat the page title, the keyword is not prominent, the transition using JavaScript script/Picture/flash, such as not suitable for search engine index of the non-text form;
Things that cannot be quantified are not manageable, and the underlying reason is often the lack of log statistical analysis of the site itself:
In fact, most of the site as long as through some simple strategy or can let the website own level in the Internet has a true embodiment of the site structure design for search engine optimization considerations include:
The importance of link references;
How to Highlight Keywords: web page title, theme design;
Page and site structure design considerations;
And the importance of site access statistics;
Google's site design guide
(Note: The design of this site uses some of these methods).
What is PageRank
Google and other new search engine advantage is not only a large number of indexes, but also the best results in the top of the search results, the specific principle can refer to googleの secret-PageRank thoroughly understand a text, PageRank simply says it is similar to the citation mechanism in scientific papers: whose papers are cited more often, who is the authority. PageRank on the Internet is based on the analysis of the relationship between the links in the Web page.
In addition, this article explains the PageRank mechanism from the perspective of computational methods: http://pr.efactory.de/has more detailed PageRank algorithm descriptions and various clear small case analyses:
For example: the importance of navigation bar in sub-pages
B <=> A => C
Vs
B <=> A <=> C (OK)
Page number factor:
B <=> A <=> C
Vs
F <=\/=> G
B <=> A <=> C (OK)
D <=/\=> E
An unexpected conclusion:
(B <=> A <=> C) (E <=> D <=> F)
Vs
(B <=> A <=> C) <=> (E <=> D <=> F)
PageRank is only the 2 pages that are linked to a and D, while the PageRank on the site's subpages will drop slightly. At the same time: the greater the index of a website entering Google, the smaller it is affected by similar factors.
PageRank Asymmetric page Cross links:
Google will use algorithms such as Badrank to correct, and a Web page has come from "and its own disproportionate" link to the high PageRank site, and its own lack of sufficient quantity and quality of the reverse link, its PageRank will automatically reduce to 0,a (pr=7) <= > B (pr=0)
Simple is: Occasionally to be authoritative site reverse link does not count, to be enough authoritative site reference to improve the PageRank of their own pages.
Links are everything.
In the ocean of the Internet, the most important thing is interconnection, the website that is not referenced by other websites is "islands of information". "Good wine is also afraid of the alley deep", perhaps this word is a bit like spam ads, but the truth is this. So if the purpose of the site is not narcissistic, you need to actively promote their own website.
Through the search engine to promote their own need to pay attention to the following aspects:
To win by quantity: it is not necessarily to join the catalogue of large websites website Promotion, any inverse links from other sites are useful
Web site to promote a more classic way is to join the comparison of large-scale portal site categories, such as: yahoo!,dmoz.org. In fact, there is a misunderstanding: it is not necessary to join a large web site classification directory is website Promotion, because the search engine is no longer just the index of the site directory, but a more comprehensive index of the page, so no matter from any other site of the reverse link is very valuable, even in the news, forums, mailing list archive. When mailing lists from many large sites, be sure to add your own site's address to your signature.