Website rankings really want to comply with Baidu SEO guide?

The recent changes in Baidu is a constant wave, what search Engine Optimization guide, to the reality of the ranking results, have been in ashes. Can not help but say, search Engine Optimization guide may only as a reference, not fully as the highest instruction, in other techniques of application, reference is only reference.

Baidu's Search engine optimization guide on the content of good sorting, mentioned: the title of the page is to tell users and search engine page content is what, through the page title can quickly judge the theme of the page. The content of each page is different, so each page should have a unique title. and recommend each page should have a unique title, avoid all the pages are using the default title or the same title.

The above paragraph, not only for Baidu, for any search engine, are applicable, because this is the most consistent with the experience degree. However, in reality, many of the sites that have been optimized have not done so, on the one hand, in the concealment of users, on the other hand, the accumulation of keywords suspected.

The author has been observing the results of the optimization of psychological counseling website, and also found some problems. Some stations, the station optimization basically does not see, that is, there are few related links in the Content section, the rankings are also very good; some web pages have some cheat codes, but it seems that search engine (Baidu) did not find that there is a good ranking, and some sites, can be said that the optimization is not excessive and Baidu Search engine optimization Guide to the contrary , the rankings are still good. Not only let three Qin Seo lost direction, in the end how to do SEO optimization it? Look at the actual situation together.

　　Keyword piling up serious

　　

You can see that this is today's search for Xi ' an psychological counseling ranking the first page of the site, almost in each column after the title has been added relevant keywords, such as Xi ' an psychological counseling, adolescent psychological counseling. In fact, this is an opportunistic way to increase the density of keywords. Although the density of the keyword is not very large, but this is a tricks, but Baidu to the rank of the same time seems to lose the user experience. In addition to the first page of this phenomenon, the content page is still in this situation, the picture is not pasted, you can search their own query. Although the content page adds descriptive text at the end, its purpose is to increase the presentation of the keyword.

　　The page source code has cheat content

　　

By adding a text in the source code, only to the search engine to see, and the user can not see, cheating search engines, this has been a cheating behavior. However, the search engine seems to have turned a blind eye, still give a better ranking of the site (today Baidu ranked second). This is not just on the home page, but almost all pages have the same code. Through this code, we can obviously find the period interspersed with a lot of keywords, seriously interfering with the search engine judgment.

　　Title information is the same

　　

This has been said before, but there are still a lot of websites do this, all the pages use the same title. Although the station ranked the last one in the first page, but also entered the home page, the search engine is more recognized. In addition to the title this do not good outside (through the site command can be found, in this no longer to illustrate the figure), the home page also has the same keyword accumulation of the situation, and ranked first site similarity.

Through the above, only a few recent findings have been shown. Although these sites have rankings, some very good rankings, but not exactly according to Baidu Search engine Optimization Guide to do, and Baidu's algorithm does not seem to be very strict review. Therefore, for the optimization of learners, it is a little foggy. The emergence of these problems is not entirely able to prevent the position of ranking, after all, there are many factors to show the rankings. However, at least the site optimization is not perfect, from the user experience is also not perfect. But then again, there is no perfect thing in the world, perhaps it is more common sense to leave regret.

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