Website SEO data analysis easy to make three mistakes

Do not know whether you feel that the domestic SEO industry in 2012 has been very good development, in this year Baidu has updated the algorithm, the establishment of Baidu Webmaster platform, improve the quality of search results. May have some friends will retort that: 2012 is the SEO worker tragedy year, because Baidu in this year carried out a lot of algorithm adjustment, still have a lot of website is punished by Baidu. Here we want to be clear about two points:

1, flies do not bite seamless eggs, Baidu does not punish the site does not operate the problem, there may be accidental injury, but is absolutely because of their own operations in line with the proposed changes in the suspicion;

2, search engine algorithm update is always towards a more scientific direction, so we SEO workers to comply with the Baidu algorithm update, pay attention to the scientific nature of SEO operation.

So how to do scientific seo, and let their own SEO operations more in line with the requirements of the search engine? I have talked to you before to in-depth analysis of the "Baidu Search Engine Optimization Guide 2.0" inside the content, because a lot of knowledge and operations are hidden in the details of the text. If you do this step, then the next to do more work is the site SEO analysis, from the data analysis to see the essence of SEO, this is Zhang in his blog and training often mentioned a point. And a good data analyst will make mistakes, as a rookie SEO data analysis, I simply talk about the Novice website SEO data analysis easy to make three mistakes.

1, data analysis of the overall view of the difference

SEO Data Analysis I think the first thing to consider: The overall view, that is, to have the development of the vision to see the data, such as Baidu's algorithm must be adjusted to meet the needs of searchers, so long as our content information is fully in line with the search user experience, then our collection may not necessarily need to do very high in quantity, Instead, be as satisfied as possible in quality.

To be able to grasp the focus, such as our site is down the right, then we have to do is to find out the reason for the site is down, then all of our work should be around this goal to expand: look for possible causes, collect relevant data, analyze data, draw conclusions.

One can not only one-sided emphasis, many friends do SEO analysis may be due to their own knowledge and experience limitations, analysis of the problems are very limited, I remember last year I have made such a joke, analysis of a portal site, forgot to analyze the site of the two-level domain name, so one-sided to analyze, Can come out of the conclusion of natural laughable.

Can know micro-see, through the data analysis of the nature of the problem, many times simply to see a website SEO do well, I often see the code for the use of nofollow tags to judge, because good SEO will certainly use this tag.

Can eliminate the interference of irrelevant data, many times we are SEO analysis of the errors produced by their own irrelevant data interference, such as my blog before being down right, analysis of a number of reasons, and finally found that in fact just because of the server downtime, and then the server stabilized and recovered.

These are the overall concept of what needs to be done, but many people because of one of the two problems, so in the SEO data analysis must establish a good data analysis model: Determine the problem-decomposition problem-draw conclusions-to make recommendations.

2, the result of credulous forecast

There is no correct conclusion, only more and more accurate conclusion. Baidu from its own business considerations, will not publish their search engine algorithm, then we are in the SEO analysis is often by guessing, this time it is easy to trust themselves to start predicting the results, such as our predecessors introduced the experience of keyword density to be in 2%-8% good, we also follow this to do, But found that the site is still ranked fluctuations, and through analysis to find out why there may be a keyword density is too high, this is why? First of all, we have to analyze the working principle of search engines, search engine analysis of the relevance of the page, not according to the keyword we set up to match, Instead of matching all the characters in the page, the most relevant words may not be the ones we set, but the other words we ignore. If we set "SEO analysis" the word, and in fact, "SEO" the word more relevant. This is because the initial assumptions are based on the predicted results, resulting in deviations.

3, will use tools but not fine

SEO data analysis tools or quite a lot, the industry is more respected is the Google analysis, suggested that if you want to do the data analysis in-depth research. For most friends, we will use some simple tools, but are not fine, a very real fact: I believe that everyone to the site installed statistical tools, but most of the friends are just using statistical tools to see the site's visits, access to keywords and so on, but just stay at this level, I rarely see a friend to share the use of CNZZ and Baidu statistics for the deep dimension of SEO analysis, and if a friend can be in these areas of in-depth research is sure to better do seo.

This article by the Sentimental Song (http://www.yy521.com) The net arranges publishes, welcome everybody to reprint, reprint when please retain this link, thanks cooperates!