Website SEO How to do the long tail word ranking

Source: Internet
Author: User
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Today, a QQ group of friends sent me a message "long tail keyword How to do ranking the fastest see effect ah". Suddenly I did not know how to answer. But to sum up I have been to do SEO work as well as in the SEO Research Center system to learn the knowledge of the teacher mentioned points. To sum up to share with you what I understand the long tail words how to do ranking

First of all I want to say is the first point of view: SEO in the pyramid, tree topology phenomenon.

What is the SEO pyramid, tree topology, a Web site by the long tail words, target words, brand words of the progressive increase mode. It can also be said that there is a pattern of brand words, target words and long tail words in a tree-shaped structure. Then we want to do the long tail word ranking. We have to consider a factor in your page architecture. How to do the page value. Home to the entrance of the article to vote big. This is all a determining factor. But it is because of these factors. I'm going to tell you. We change how to build a thinking to do a better job of the page structure to pass weight to the long tail word better to achieve ranking.

Example: SEO Research Center-FAQ-How to do Baidu dropdown box and related search

We want to do the long tail word ranking for this post. We have to consider a factor,

(1) Our website brand Word ranking situation, as well as the homepage update frequency and the rank situation. We know that the first-page entry flow is the highest. So only the first page has traffic. Then the page is in the homepage or the channel page inside has the recommendation entrance. There is a transfer weight effect. So for the long Tail keyword ranking will have auxiliary effect.

(2) We are doing SEO Research Center FAQ This version of his home page entrance situation, as well as his collection and ranking situation. So the channel page has the value of passing weights.

(3) is that we do the specific long Tail keyword page, his layout is reasonable. For example, the use of the H tag, such as whether his breadcrumbs are clear and the path is reasonable, allows the user to see the results. This is the key.

This is what we need to look at in the long tail word rankings from the tree structure and the pyramid site keyword relationship to see our site structure. See if you have such an advantage. This way through the home page of our website will pass a certain weight.

Second, the Long Tail keyword page value.

A page can have a good ranking, the decision 1th refers to the framework factor. Then come down to the issue of page value. Page value is divided into two parts.

1, based on the whole station and channel page of a content-related issues. For example, many sites obviously do is the treadmill sales site, but he said the benefits of sports, so it is irrelevant. This is a very key element. So when we dig the long tail of the words are to be screened those words can be applied to our site is not high matching degree. Because we only have to do every page and the whole station related. To promote our homepage ranking, Channel page ranking. The two can do a good job of our site page ranking.

2, we have to do a long tail keyword ranking of the second point is related to our page construction. Is your page content high quality and readable? No keyword piling intentionally add unrelated links? The content of the page is clean. In comparison with the long tail word content of the website of peers you have no difference. Examples have picture requirements, other sites are not satisfied we can go to meet this demand. The two are also time-sensitive. The contents of some long tail words. We want to see the timeliness of this content. If it's out of date, it's worthless.

Of course, we have to do a good job of the page content is not enough. If in time our page has the rank many users to enter our website then directly exits. Which means there's no value. On the equivalent of our long tail Word page formed an information island. Thus increasing the bounce rate. The rankings will also fall. So the factors we're doing on this page have to be considered. And we have to consider one aspect. This is the recommendation of the relevant content, as well as the next step, the detailed content of the album and so on.

Third, the site's hard Problem

The hard problem with a website is that your site is open to speed and the credibility of the site. This determines whether the search engine will crawl your site.

For example, the weight of your site is not high, determines your long tail word ranking. will not get your website to inherit. That's the key.

Also is when our website revision, or the algorithm improvement time we did not keep up with the pace. This will lead to the collection and ranking of long tail words. So these basics of Web site optimization should also be done well.

For example, the SEO Research Center recently had a net domain name to switch to CN when a number of changes. So there have been some reduction of power phenomenon. But when we meet this phenomenon. We have to strengthen our website optimization. The two are carried out through the station to let our website flow balance. Causing spiders to crawl again and calculate the better to do the long tail word ranking.

Summary: Long tail Word ranking, we have to think of the value of their own site (credit and weight), the site's hard speed problem, the revision of the problem and the right to reduce the phenomenon caused by the page transfer problem and we; and we do the long Tail Word page has page value, content quality. The relevant recommendations of the page are reasonable and unreasonable, breadcrumbs navigation structure, path optimization and other comprehensive factors. Of course we did. These are also useful for users to read, thereby enhancing our site's access and reduce the bounce rate.



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