Website SEO: "majority" requirements behind search keywords

In the past two or three years, the long tail theory has been widely recognized and used by the majority of webmasters as a way of building website content. of course, there are also many objective factors that affect: for example, after the Internet information explosion, the content is becoming more sophisticated, and the search needs are increasingly refined and fragmented,

In the past two or three years, the long tail theory has been widely recognized and used by the majority of webmasters as a way of building website content. of course, there are also many objective factors that affect: for example, after the Internet information explosion, the content is becoming more sophisticated, the search demand is increasingly refined, and the fragmentation is aggravated. the increasing maturity of the internet leads to fierce competition in the industry, and the SEO market is becoming increasingly popular and mature ......

When many websites are still struggling to think about "keyword expansion" methods and ideas, have you considered the authentication? what are the real requirements behind these search keywords?

Now, more mature teams will certainly have their own "industry search dictionary" or "word table", and even some dedicated personnel will maintain the dictionary (expansion and monitoring ), however, I found in some part-time communication that there are not many reasons why these words can be used well and implemented in a solid manner: there is a gap in editing management training, communication between products and SEO personnel, a gap in kip, and inadequate technical support. although the company has mastered many industry search requirements, it has not been able to make a good use of it, we will see some extreme cases. for example, the "TAG page" is a typical behavior in the use of word libraries, and cannot grasp the content, leading to spam and irrelevant content and being punished by search engines.

In the era of search demand collection, Ma Haixiang believes that it has gradually ended. now is the time to organize, interact, parse data, and use industry traffic, if you are arranging for word extension, it is better to analyze the requirements behind the words and think about how to use these words more reliable, here I have summarized some of my experiences and shared them with you.

The search engine has been collecting user search data and carefully analyzing the data to obtain the real requirements behind it. In addition, it gives better rankings of the content that best meets the requirements, this is the direction from the emergence of search engines to the present and the future, and now the search engine barriers are exactly the data of users' search behavior over the years.

"Satisfying the majority" is a word I often mention during training and communication. Currently, the search engine homepage ranks only 10 places, how to get a good ranking is not only about more links, but also about whether your content can meet your needs. what users will see is not your anti-link, it is the content of your page. As we mentioned above, the search will analyze these user behaviors, and there are many algorithms, such as click behaviors, re-searches, and related words. (no one has found this, baidu now finds the last keyword on the url of the secondary search. if the search engine tries to find the content that better meets users' search needs, then you will have more opportunities to provide content that meets your needs.

It is often used as an example to search for the word "Naruto". Are there many people who want cartoons, or are there too many people looking for cartoons? If you search for "Apple price", are you looking for electronic products or fruit farmers looking at the latest wholesale prices of Apple? Why is "mini games" ranked first in 4399? In the early years, the search "Gome" came in front of the 58-city life navigation page, providing telephone, address, and business hours. what has become today? If you are still paying attention to "anti-link" at this time, you will actually "OUT.

The "majority" requirement behind the keyword is the key to leading the changes in these positions. Analyzing what most of the requirements behind user behavior are is more important than keyword expansion. from the perspective of team building, it is worth arranging Post personnel here; websites that know what a user wants to search for a word may have more opportunities in SEO in the future. what search engines are doing is actually like this.

The decrease in outbound traffic on the third page is very serious. as the search engine directs the traffic and click requests of the homepage results, this phenomenon becomes more and more prominent, therefore, it is even more important to strive for the home page location. how to allocate content in the 10 home pages naturally comes to the idea of "satisfying the majority of content first. The search engine gives priority to the analysis of the "majority" behind a search term (especially the most popular words) and gives priority to webpages that meet the requirements and are more trusted by users, that is, ranking first.

Therefore, when giving content training to people, I often mention the following words: "accuracy", "relevance", "coverage", and "priority to satisfy the majority ", "priority" is not only reflected in the selection of key content, but also in the display of key content. the key content should naturally be prioritized and highlighted. Collection needs-analysis needs-to solve the needs; many sites are also collecting needs to solve the needs, but we found that there are many vulnerabilities and room for improvement in the analysis needs, and we suggest strengthening.

I have time to share with you some of my keyword expansion ideas. there is no bottleneck in words, and it is not a method problem, but a limitation in thinking. Baidu Fengchao's dark camera mechanism and Wildcard Matching, it seems to be a very classic way of thinking.

In the future, I will share with you more website operation thinking modes on the seo Thinking Blog. for details, see http://www.mahaixiang.cn/seosw /.