Website SEO: Share button may reduce weight impact site rankings

For a long time did not write articles, today to spare time and everyone said sharing button. Social sharing has been in the last six months in the majority of the webmaster or is seoer mentioned topic, using the Share button to increase the site's users, traffic, PV and even market goals. Share the button by the vast number of webmaster myths. Through recent research, if the use of sharing buttons do not do a good deal, will produce more of the same content URLs affect the weight of the site, will also directly reduce the ranking of the site. And a lot of webmaster want to increase the weight of the site is contrary to the idea.

October 23, 2011 participated in Henan Internet Conference, 24th enrolled in the Baidu Alliance Internet Entrepreneurship Club 50 People training program. The same day and Baidu search product manager confirmed the doubts in my heart. Baidu shares in the launch, there are rumors that the use of Baidu share can increase the ranking of the site. After testing, do use Baidu share can increase the weight of the site, the accumulation of single page rankings. Next, talk about the pros and cons of Baidu sharing and Jiathis,bshare

From the user experience. Jiathis experience is better. Baidu share loading speed faster, bshare second. Styles are basically buttons, floating windows, text horizontal Zhong style, generally speaking is more suitable for different types of Web site use. Jiathis sharing experience is relatively good, through the same data comparison, the use of jiathis sharing more times. Baidu share experience Poor basic no one uses to share.

The purpose of the social sharing button is to allow people browsing the site to see useful content to share with other sites, thereby bringing more traffic and users. After statistics, Tencent Space, Sina Weibo, high return traffic. General sharing 100 times can come to 30 new users. While Jiathis and Bshare are also able to increase the number of visitors to the site, they share a different site as they share more people. To a large extent to reduce the site in the search engine weight and even the risk of being K station. Share to the site such as Tencent Weibo, Sina Weibo, space, mop, watercress to share these sites will be Baidu included and can increase the weight of the site, but also the calculation of external links. Then Jiathis and Bshare will add a string to the shared site, taking http://www.teahome.com.cn/chadao/2011073113.html as an example, and using jiathis sharing will be added behind the HTML? Jtss=* a paragraph of characters to count the Backflow user. At present Jiathis can share to dozens of sites, that is, will produce dozens of http://www.teahome.com.cn/chadao/2011073113.html?jtss=* URLs the same content produces more URLs Will affect the site in the search engine rankings. And bshare The consequence is more serious. Using the Bshare share URL will increase the character on the bsh_bid=*. Bsh_bid is followed by a set of strings and has no regularity. The same Web page uses the Bshare to share, the more the number of shares produces the URL is more the same one site use Bshare share to the same site will also produce a different URL to share 100 times then on the same site will produce 100 URLs. The content of different URLs for the same content has been the target of Baidu hit.

For the use of share buttons to increase the weight of the site webmaster, is basically a dead alley, the proposed majority of the webmaster for the site to remove Jiathis and Bshare share button, use other sites to share the button. Increase the weight of the site.