Website SEO: To create a suitable domain name for search engines

The purpose of search engine operation is to provide more accurate and useful information for users. This goal is to become the search engine optimizer to engage in the ultimate goal of optimization work, in building a search engine like the domain name is divided into many levels, probably have the following points:

One: Easy to remember and include the domain name of the key word. The goal of the search engine is to improve the user experience, in line with the user needs of the same search engine preferences, that is, the highest standards of search engine optimization. A convenient memory of the domain name can quickly let users want to query the relevant information when input, such a domain name everyone like, for such a domain name to consider how the middle of the domain name clever placement of keywords.

Two: the weight link points. Search engine based on link analysis technology is one of the core domain name weights, at least in the foreseeable future, based on the Link trust and authority transfer will continue, unless one day the entire search engine industry fundamental algorithm changes. So to build a search engine like the domain name should have a good weight link point. In the range you can manipulate, you can choose from the following ways:

• Find links to domain names of government educational institutions. Government and educational institutions if they are relevant to the content of the site that needs to be optimized, then this kind of weight link is very good, but it is recommended that such a weighted link point to the basic is not too strong operability

• Find links to leading sites in the industry. Relative to the government education institutions, the same industry excellent site links to the point to be simple, but also operational. For example, a local portal can rely on its own site content or contacts to contact well-known portals for link exchange.

• Other unrelated Sites Directory Blog forum and other recommended links. In the content is not related to the Site Directory blog forum for domain name link promotion Although there is a certain significance, but the significance is very small. Search engine is more concerned about the content of relevance, rather than simply the number of links, in the domain name building more emphasis on quality rather than quantity.

All of the above links to the weight of the points need to have a certain relevance, rather than blindly build the garbage link group.

Third: Domain name registration time and history. A user and search engine double like the domain name should be the older the better, but not absolute. Because not all the old domain name is a good domain name. From the following two points of view:

• The first time the domain name is indexed by the search engine is the actual age to determine the domain name. When a registered domain name of 10 years, never sent a website, no page is included, this domain name on the search engine is meaningless, so when the site online, as far as possible to allow search engines included in the site.

• The content under the domain name has changed dramatically. Domain name owners in the domain name registration information has not changed, if the content of the domain name changes in the direction of a huge change, search engines will often see this domain name as an unstable domain name, so on the reduction of the right to reduce the inclusion of processing, for a period of time to observe. If the domain name in this period of time to restore the previous content, it will restore the previous rankings, if not in this period of time to restore the previous content, the search engine will be the domain name as a new domain name. In the domain name buying and selling behavior, the search engine in addition to the domain name content changes, also will make the judgment to the domain name owner's change.

Four: Change of domain name owner. Search engine can search the domain name registration information, but also can monitor the information change of the domain name owner in time, and use this information to search engine ranking algorithm. Therefore, if the domain name trading, domain owners change the search engine can be based on the content of the domain name changes to the first observation after the right or directly reduce the right to deal with the action.

Five: The number of pages under the domain name. An excellent domain name, including the number of pages should be a certain level, rich content itself is a good domain name, good site one of the important performance. Small business site should be published at the beginning of the site to prepare 50 to 100 original high-quality content, waiting for the site after the release of the content of Chiang Kai-shek to the website to facilitate the search engine site for the theme positioning.

Six: high-quality links. For an excellent site, high-quality links are essential, not only to enhance the user experience, but also in line with the search engine for the excellent domain name of the Judge Standard. The above points are more important but not all of the factors, this need to continue to explore the practice of summing up. This article by the billion Child http://www.yitongzaojiao.com/original, reprint please indicate the source.