Website Stability: Talk with Baidu about a love that does not break up

Fast rankings are exciting, and long-term stability ranking is a big wisdom move.

SEO practitioners, some people in order to site for two or three months did not see the effect of anxiety, and some people in the beginning of a long-term battle plan. They have a strategy, a plan, a conviction and a sense of patience. Long-term no effect is still calm, the effect is not obvious, but excellence. It was a formidable adversary, a wolf-like adversary.

Some say that the desire for success is not a sign of modern people, but the desire to succeed immediately is a sign of modern man. Believe that the vast majority of the SEO practitioners have a sense of the rapid ranking of the excitement, but also because the site is not long-term effect and flustered, even if you are not flustered your boss will make you flustered. But I also believe that there are such a part of the people in distress, thinking about the long-term stability of the site ranking problem. I am also distressed, one of the thinking, today on the "stability of the site to talk about: and Baidu to talk about a love not to break up" for the topic of sharing exchanges.

Stability of web site operation

Stability of the site is the most basic factor, and if your site is due to this reason and the ranking instability, it is the most tragic factor. For search engines, it is to crawl your site is like dating between lovers, you have to cancel the number of times, the girl will inevitably angry, if you provoke the Niang angry, the consequences are very serious.

For users, access to your site can not open, or open very slow, the consequences of more serious, search engine crawl your site access, the next time it may come again, and for users may not come. Web site instability for the site's users experience sexual harm is enormous. It's a shame that your potential customers are lost.

Website content quality and update

Talking about the content of the site update, may be a lot of people do not agree, are still holding the search engine is just a deal. Especially for corporate websites, most people will think that customers have the kungfu and interest to see the content of your site article. Customers are usually direct online consultation or telephone consultation. Therefore, the general corporate website of the customer browsing depth is not high. PV and IP ratio is low. At first I thought so, and I also feel that the content of the Enterprise website article really does not explain what, such as a website construction company, I really can not think of the content of this company website is good, original not original and they do the technical level of the site what relationship.

But then I realized that I was wrong. In fact, we can turn to think about why customers do not look at the content of your website, this will be about the quality and value of the site content update. What is the value of the content of the article, you write a good article, pure original? The content of the information that your customer needs is valuable to the customer. Therefore, we suggest that we should not just stay in the original not original thinking. Instead, think more about what your customers need. Take the construction station company as an example, if the customer needs to understand the construction station expense question, then you go seriously to the customer to analyze the specific content of the construction station costs, as well as fees, why some companies charge low, and some companies are expensive; customers want to find a good site to do the company, you can introduce you for what good, good again where , and tell how to judge a website construction company good and bad ... Sincere, intentions to explain to customers, you will win the trust of customers, this is a valuable site content, this is what customers need to see, these things can actually help them.

The highest level of marketing is not that you cheat the customer, but you have achieved the trust of customers. Perhaps some people think that this is all the same, but I think it is very different. You win the trust of your customers, and he may introduce new customers to you. Your product is good, you will be someone to advertise for you, your site content is valuable, will be someone to see.

Valuable site content can attract users to see, the site will increase the depth of browsing, visitors stay longer, the search engine will also judge your site users experience of good, more valuable. This is a very important factor in the stability of your site rankings. There is also a question about Web site updates. I have nothing to say about this, stick to the steady update. Adhering to the update can not only make a good impression on the search engine, but also for the user experience perspective, if the user saw your site information is a few months ago, or even a few years ago, this left the impression that the customer is very bad. As for the update quantity this question also must refer to your competitor website update situation. All I can say is not to ignore quality for the pursuit of quantity.

Website stability of the hard factor-traffic

Search engine is also a business, and his goal is to get more users and traffic. Your site can provide valuable content, can contribute to the search engine traffic, it will give you the ranking. Your site has its own audience groups, have a stable flow, your status in search engines there will be stable. But how to ensure that the site traffic is relatively stable?

1, wide-spread long tail keyword not a pond fishing

Long tail theory Presumably everyone is not unfamiliar, the long tail word brings the flow is huge, and conversion rate is often very high. Wide-spread long tail words not only can get a lot of traffic, at the same time the flow is relatively stable, a keyword may be due to some uncertain factors fall down, you have many other keywords can bring traffic. So do Web site optimization can not just stay in doing that a few core keywords, the key words do less, once the fall will be finished. The more and wider the long tail word on your site, the more stable your site will be.

2, the formation of brands, have their own specific audience groups

Some words are not exponential, but you can create indices. If your site content is good, your product service is fine, slowly you will form your own brand. If you get a client's approval, they will help you advertise. This direct search your company name users will also gradually increase, forming their own brand. In addition, you can also through other promotional methods to promote their own corporate brand. It's a great achievement to think about how your business name becomes indexed.

Web site stability of the impact factor--outside the chain

Outside the chain for the role of the site is beyond doubt, here is not to repeat. How to guarantee the stable growth of the chain? There are a lot of sites instability factors because of the instability caused by the chain, increased too fast, a large number of reduction is the reason. Outside the chain to increase too fast, a large number of reduction of the best solution is to do more high-quality outside the chain. The chain increase too fast is your own hand, and high quality outside the chain you want to increase too fast must also be difficult, the same, high-quality outside the chain of large reduction of the situation is very small.

Some people feel the controllable nature of the chain is poor. If one of your chain platforms goes bankrupt, you lose a lot of outside chains. That's true. In particular, some of the garbage site, the possibility of closure is too large, and it is because of these sites of garbage, Baidu will also be a large number of delete it included, which is why in a period of time your outside chain will be the main reason for the reduction in volume.

Therefore, the construction of the chain should pay attention to universality and high quality. First, universality is natural, scientific. The second is that you will not let you hang yourself in a tree. High-quality outside the chain first role, second more reliable!

　　

Do not cheat and avoid cheating by mistake

If you really want your site to be stable for a long time, don't hold the idea of cheating. But you have to understand the method of cheating, understand what the practice is cheating, and then try to avoid. Understanding the means of cheating and not to use, for you is a test, in addition to understand the means and methods of cheating you can not only let you avoid cheating, but also to improve your optimization methods and ideas.

Digression: Don't complain

Don't complain about what it means, complain about who? Complaining about search engines, search engines are programs, there are times when mistakes are made. It is not for search engine technical engineer to understand it completely, this is like a girl, sometimes completely unable to understand, the girl's mind you are guessing, the mother of the mind you can not guess, sometimes you have done very well, but the rankings do not know what the reason dropped ... If you love this girl, you should be fully tolerant of her temperament. If you depend on the mother to eat, then you do not complain about the mother's "Aunt", because you complain is useless.

Writing finally: the long-term stability of the site is indeed more important. Especially for the enterprise of the lone note in search engine marketing. A drop in rankings and a large decrease in traffic are fatal. So enterprises not only need to pursue the long-term stability of the site. Expand other marketing channels as well. No matter what you do, you cannot rely too much on a certain point! Finally I wish you all can and Baidu have a love not to break up, and early knot marriage!

The original source from the Suzhou Web design company Tianma Network http://www.tmwebqp.com/news/102.html Original feeds reproduced please reserve the source thank you ~