Website target keywords and long tail keywords

In simple words, the target keyword is the most important keyword of a website. You can search for this keyword and find your website homepage. The target keyword is generally placed on the homepage title of the website, A target keyword is generally a word or phrase consisting of 2 to 4 characters. The keyword has a fixed number of stable searches per day in the search engine tutorial, in addition, the entire website is built around the target keywords. When users search for the target keywords, they are usually interested in the product, service, or content of the website.

Therefore, it is very important to select a good target keyword. How can we select a target keyword?

In fact, it is very simple. When a keyword is determined, we will look for relevant information. The tool we can use is actually the search engine itself, such as Baidu's Baidu Index, google's Google keyword tools, etc. In the Baidu Index, you can find the user attention, media attention, and change trends of keywords, of course, there are keyword-related search terms and the fastest-growing search terms below. In google's keyword tool, there are also the monthly search volume of keywords and the global search volume and the search volume of related keywords; then, search for keywords on Baidu. In addition to the keywords promoted above, you can record the keywords on the top 10 websites. The next step is to analyze them through the Baidu Index, google Keyword Tool and other people's website keywords to delete and select the target keywords suitable for their own website, and then locate the target keywords, the top three cannot be achieved, you can temporarily give up not to do, if the user's target is not strong, do not do anything. The last thing to consider is that the target keywords of a website in a certain industry should also be avoided as much as possible. After such screening, the rest can be used as the target keyword of our website and part of the long tail keyword.

What is the long tail keyword?

Long tail keywords are actually keywords in the website's directories and content pages. Although they also bring traffic, there are not many such keywords: long tail keywords, however, these keywords are not the target keywords mentioned above. What is the use of long tail keywords? In fact, we can easily find that the traffic of some large portal websites is quite high. Where does the traffic come from? In fact, some of them are probably users' habits. When I go to a portal website every day to see news or something, some of them come through the search engine to search for long-tail keywords, in addition, these portal websites have a lot of keywords for long tail, so the large number of keywords for long tail can bring a lot of traffic. After understanding these keywords, then we also need to learn how to find long tail keywords?

In fact, it is very simple. For example, if you want to publish an article, you can extract a keyword based on the content of this article, and then search for this keyword on Baidu, then there are related searches at the bottom of Baidu, and these related searches are long-tail keywords that can be mined. You can record these words or phrases first, and then go to Baidu to learn about them, search for keywords that have just been found on Baidu one by one on Baidu, and there are also a lot of related searches on Baidu. In this way, you can find a lot of long tail keywords, the next step is very simple. I chose some long tail keywords suitable for the content of the article to be added to the article. Of course, I can add links to these long tail keywords and point them to other related content pages of the website; baidu knows that it is a good place to mine long tail keywords.