Website user experience-how to interpret the Feed View

 

 

In the current era of web with ample Internet content, text is not just the main content we browse online, the powerful network bandwidth brings us wonderful pictures, videos, music, and rich media information.

The traditional community has cultivated the network browsing habits of our current generation. The linear information flow of vertical browsing can well interpret the dynamic information in the time dimension, complete a line of sight reading experience in a fixed-width page area, making it easier to focus on each piece of content in the feed. Enables users to focus on information and enhance interaction. For example, google plus's information flow page:

　　

 

As the content of the feed is constantly enriched, especially the images, videos, and other information gradually become the main social content in the modern community, the linear feed view of vertical browsing cannot meet our browsing needs. A waterfall flow from the United States across the ocean has triggered a series of waterfall flow craze in China. This phenomenon is worth pondering.

In this Internet image reading era, waterfall stream provides us with a new visual experience, adaptive webpage layout, and a feed browsing mode dominated by massive images. It breaks the traditional vertical linear browsing and challenges our visual browsing habits, so that our browsing is no longer limited by fixed-width layout. For example, pinterest:

　　

 

Advantages of this waterfall stream View:

Tiled content for better display, suitable for quick browsing and filtering of useful information;

You do not need to flip the page manually. The page is automatically loaded as you scroll, which simplifies your operations;

Random sorting by mistake is more suitable for browsing, discovery, and browsing without any purpose;

　　Increase the effective reading space on the large screen;

It is more suitable for displaying specific content (slice and video ).

　Advantages naturally expose potential disadvantages:

Full Screen Content makes it difficult to focus visually, and each feed has a great visual influence on each other;

The rich content presentation forms make it unsuitable for strong interactive experience. More actions are just worth looking;

Lack of sense of order, not convenient for purposeful screening;

Horizontal content should be taken into account while browsing vertically, and user habits should be deviated;

A large amount of information is tiled out, which makes it easy for users to gain a sense of attention.

Waterfall streams have great advantages, but the disadvantages are also obvious. How can we weigh the view in which to express the feed, we still need to carefully analyze the product positioning and content attributes during design.

In short, the traditional feed view and waterfall stream view modes seem to complement each other in terms of user experience, each having an irreplaceable advantage (traditional feed is more suitable for browsing, waterfall stream feed is more suitable for discovery .). If you can deeply integrate these advantages, can you make the user experience better, rather than blindly "use waterfall stream !"

Visual Presentation requires us to explore more, not only cool but also easy to use and available. Rational Use of view modes is a prerequisite for good design. Without blindly following the trend, we will have the opportunity to stay ahead of the trend. Especially when the waterfall stream is used up, we should explore some new view forms.