Weibo will be the next tool for SEO

In 2011, Weibo became a battleground for businesses, it can be foreseen that micro-marketing based on micro-Bo will become a number of enterprises next to the marketing focus. It can be said that 2011 who can pay more attention to the great value of micro-blog, who can be a step earlier to explore the appropriate characteristics of the meager marketing road, who can be in this "new continent" on a fruitful return. Recently, Boshi stone in the SEO Cattle network moderator Training, a lot of students are asking me, stone teacher, Micro Bo can be included in Baidu? can micro-blogging participate in Baidu's rankings? Does Weibo do outside the chain? Many a lot of similar questions that can be seen so far, The vast majority of seoer do not know whether the micro-Bo and SEO has no relationship, the following by the Boshi Stone to everyone talk about why I said Weibo will become the next tool of SEO, said the bad, enjoy the brick.

Weibo's English is microblog, a blog form that allows users to update short texts (usually 140 words) in a timely fashion and publish them publicly. These tweets can be transmitted in many ways, including text messages, instant messaging software, e-mail, MP3, or Web pages, as they evolve. Some microblogs can even publish multimedia, such as pictures or video clips. Weibo has become a new information dissemination platform after blogging: mainly in a one-to-many form of broadcasting in a timely manner, through the clustering of dialogue, so that everyone can form a fan tribe of their own.

SEO (Search Engine optimization), translated into search engine optimization, is a more popular way of online marketing, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing the opportunity to sell. is divided into stations outside the SEO and site seo two kinds. SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Compared to the concept of both, we seem to have seen, microblogging and SEO the ultimate goal is to promote and promote. For our seoer, included, outside the chain, ranking the three words almost became a topic of discussion, the following Boshi stone from these points to analyze Micro bo this SEO tool.

We in the Baidu search box input "corporal punishment 4 children 3 into Peking University", draw the following figure information

　　

Through the analysis of the above pictures can be learned:

Baidu can be included in the information of micro-blog;

From the red line in the elliptical circle of time can be seen, Baidu almost reached the second collection;

Click to enter the link in the red box, and analyze the following data:

"Spring": Broadcast 1207, the audience 81 people, he listened to 67, included him 2;

"Yuxiaobo": Broadcast 902, the audience 238 people, he listened to 26 people, included him 5;

"Elim": Broadcast 278, the audience 164 people, she listened to 66 people, included her 1;

Before I read an argument about Weibo rankings, "Weibo SEO is not related to the number of broadcasts, the number of people he listens to, the number of numbers involved, but the number of listeners and the number of comments broadcast." You can look at the data I wrote in the sequence above, with this assertion is completely inconsistent, so this assertion is not tenable, as to how the micro-blog In the end is how to rank, we have to use a large number of data to support, in the future, I will give you a detailed list of a specific ranking rules, today mainly about some phenomena, The goal is to get everyone involved in the microblogging SEO.

In addition, from the SEO perspective, and blog SEO optimization There is a fundamental difference is the micro-blog to encourage the reprint, by the Baidu Micro-blog information box first and the second is reproduced, but Baidu is still all collected, and ranked very high.

The above is about "corporal punishment of 4 children 3 into Peking University" search results of the micro-blog part of the analysis, may be many people say this is a special case, can not represent the whole phenomenon. In order to extract more experimental data, we can open Baidu, look at the following map of the Baidu Hot map:

　　

Click in turn, from the position of micro-blog, Baidu now attaches great importance to micro-blog, the latest news of micro-blog set into a separate column, basically these hot micro-blog all ranked in the News forum under the second place information.

From the above analysis can be concluded that micro-blog can be included in Baidu, and can get a good ranking (Google has already explained before, Google has been considering Weibo in Google search results in the rankings). Only this two points, Micro Bo can become a seoer a magic weapon, but Boshi Stone want to tell you, microblogging SEO is far from limited to this, below we continue to see an example.

In the Baidu search box input: domain:www.wabseo.com (Note: domain is to find a Baidu related domain instructions), in Baidu's search results, we can see such a result, as shown in the following figure

　　

This result is not to surprise you, yes, Baidu in the search related domain (usually some webmaster tools, these results called the reverse chain Baidu) appeared microblogging information.

Combined with some of the above phenomena, Boshi stone bold to give everyone a conclusion: Baidu is a collection of micro-blog, but also to the site to do the reverse chain (above we have mentioned, is related to the domain, but webmaster tools are called it back chain), and, micro-blog in Baidu's weight and ranking is very high. Then, I believe: Weibo will become the next tool for SEO.