What a newbie must know before learning SEO

A friend once asked me if Baidu and Google have rules for ranking? Is it always changing? What should we do if the rules change? In fact, Baidu, Google, and any other search engine have certain ranking rules, that is, the search engine that is often referred to as "Search Engine" has certain ranking rules, that is to say, the core purpose of the search engine algorithm is to recommend the best and most useful keywords to users.

In order to better serve users, all search engines constantly optimize their ranking rules, sometimes making major adjustments and sometimes small repairs. When we perform SEO operations, as long as the basic work of the website itself is well done, there is no need to worry about rule changes.

A friend asked me: Isn't there any basic SEO difficult? In fact, SEO itself is not very difficult, it is difficult to grasp the SEO operation level. There is a saying like this: "50% of SEO technologies can be learned on books and websites, but there is also 50% of knowledge that no one can teach you ." As far as technology is concerned, you only need to understand HTML code and some basic mathematical knowledge. However, in actual operations, You Need To summarize and digest it through a large number of cases. Every one who is determined to be an outstanding SEOer must have great patience and always maintain a normal heart. Because SEO is a very boring process, not a day or two can see the effect, some popular words may take half a year or longer to have a good ranking, therefore, "patience" is the best teacher for SEOer. In addition, the search engine rules are constantly changing, and other websites indexed by the engine are constantly changing. Therefore, it is normal to move rankings up and down, so there is no need to panic, we need to calmly face all the changes in the operation process and actively solve the problem in a timely manner.

The following describes some of the more practical search engine phenomena I have summarized.

1. The index results of Baidu search are based on region. Although the results on the first page are almost the same, the results are different in the following regions, search engines tend to recommend local information to users.

2. The index results searched by Baidu's image search engine display different content in different regions.

3. Baidu's wallpaper search can automatically display the best results based on the screen resolution of the user's computer.

4. If you have a store in Baidu, you can try to use the SEO knowledge used in Baidu to rank your products or websites in the "search order" field.

5. query how many pages a website has indexed in the search engine. You can use the "site: domain name" method in the search engine input box.

Finally, I wish you all the things you want by studying SEO. Of course, the most important thing is to make money.