What analysis capabilities should a good webmaster possess?

Baidu weight query word Library Network website monitoring server monitoring SEO monitoring website comprehensive analysis capabilities, should be a webmaster should have the most basic capabilities, including keyword analysis and mining capabilities, basic website rules and design capabilities, and industry

Baidu weight query dictionary Network website monitoring server monitoring SEO monitoring

The comprehensive analysis capability of a website should be the most basic capability that a webmaster should possess, including keyword analysis and mining capabilities, website basic rules and design capabilities, industry analysis and insights, basic writing capabilities, website traffic analysis capabilities, keyword and long tail strategy Integrated Marketing capabilities, basic analysis capabilities of competitor websites, and the ability to release external links. Ma haixiangjue told a good website that the work done before the website went online is directly related to the indexing and ranking of the website after it went online. This is the analysis and mining capabilities of website keywords at the beginning of website launch.

1. keyword analysis capability

For keyword analysis, this is a job that should be done well before a marketing website goes online. However, from the perspective of the current website, many keywords are after the website goes online, after a period of operation, many webmasters think that the previous keyword is not good or the keyword positioning is not prepared, and then make changes, the changed keywords often affect the overall indexing and keyword ranking of the website. When the website is launched, the main keywords of the website are laid out, and other long-tail keywords are effectively mined, filtered from these keywords, and the most relevant words of the website are selected as the main keywords, other words related to products and websites are used as long-tail keywords for websites. these keywords are arranged in level-2 directories, article pages, or website topics, and these pages are optimized on the entire site. If the keywords are well laid out, we should talk about the website architecture and design.

2. keyword layout and design capability

Design is what the website should do at first. the reason why we put it after the keyword analysis capability is that our Webmaster should focus more on keywords when designing the website, through the keyword and competitor's website observation, we will target the user groups after the website is launched, to personalize the Targeted Design of the website. During the website design process, we should make the distribution of these keywords more natural on the website, basically, each click of a user is an effective click through keyword design or recommendation, so that our website can be launched to better benefit the user experience.

For the internal keyword distribution of the website, we should make good preparations before the website goes online, and determine the website columns in advance, effective Design and recommended layout for each topic during design, better allocation of keywords in the topic, and more reasonable structure design of the product page, after the design, we need to design several special topics. these topics can be for hot content, hot products or holiday topics, or promotion topics, to allow more traffic to be imported to your topic, it is best to design more specialized content in the topic, and the popularity of keyword design on the topic page is second only to the homepage, or place words that are difficult to optimize on the topic page for optimization.

3. analysis and insight of the website industry

The most important analysis of a website is its analysis of the feasibility of its industry development, which requires a keen insight into the industry involved in the entire website, promptly and effectively adjusts websites according to industry changes. In the process of analyzing the industry, find out the site's external link release points and the point of friendship link exchange, and determine how long the industry can last based on the age of the industry's websites, determine the effective survival rate of a website after optimization based on the domain name age of an industry website, and determine the industry based on the analysis provided by Ma Haixiang's blog, make two to three solutions based on your judgment. for example, when the website industry changes a lot, your website changes a lot. how can you solve this problem, what should you do if the website is affected by industry factors and keywords are not ranked at all? how can you ensure that the website traffic is not affected when the industry changes and the search engine changes, the third set of solutions is how to establish the brand image and brand position of the Internet in the industry, better pack your website effectively, according to the industry characteristics of your website, observe and analyze the growth of the website. And write out the complete website operation solution based on your analysis.

In fact, many enterprises have more than one website, and the content of these websites is not exactly the same, the purpose is to attract traffic from other websites and ensure that websites are affected by search engines, another website can be strong to create value for the enterprise. Ma Haixiang believes that a good webmaster must prepare two or three hands in advance, because no one can guarantee that your website will not be downgraded by the search engine, no one can guarantee the continuous stability of our website rankings, work out an operation plan, and work out a solution to problems in the operation plan, even if you think that you want to optimize the website completely with a white hat, you should also take measures to prevent the second situation. rehearsing the plan in advance, which is always more reliable than temporary support, in general, a good webmaster must be ready to fight for a long time.

4. basic writing skills

I am afraid that writing ability is the most challenging thing for a webmaster. With the upgrade of Baidu's series of algorithms, the only technology that can be grasped is the original content. a website can have few external links or a good friend chain, but the original content cannot be too small, you can purchase a lot of high-quality external links to increase the weight of your website. you can also use collection tools to collect website content. However, if you have enough external links, the ranking of websites can be well done, but the green radish algorithm has come, and the pomegranate algorithm has become very unreliable, so only the original can make Baidu better include your website, in addition, there are also strong requirements on originality and content, so Ma haixiangjue, as an seo Optimizer, writes are what we are going to do every day. The test of writing is not the writing of one or two articles, but the constant battle. every day, how can we keep a clear mind and observe the industry, and write original articles through your own observation and summary to help the ranking of the website. this is the most important and most considering the writing ability of a webmaster.

5. website traffic analysis capability

The analysis of website traffic is based on the website optimization process. when the website has a small amount of traffic, it should be analyzed, first, we need to analyze the keywords used by these users to access the website through the search engine. after entering your website with this IP address, we have made several clicks in total, finally, whether the conversion is formed. based on your analysis of the traffic, find a common point and see which page has the highest outbound rate, we also give suggestions on website modification through our own analysis and judgment, and how to convert these traffic into direct users through traffic analysis, find a keyword with the largest search volume, optimize the keyword accordingly, and establish a series of transformations and in-depth click content around the keyword. This improves the user experience of the entire website.

6. Long Tail Keyword layout and other marketing traffic attracting capabilities

Through the analysis of traffic, more long-tail keywords will be deployed on the website. these keywords are analyzed through the keywords of existing traffic. these words are used to build different page products, the design of these pages is better, and the content is richer. in this way, users can be attracted and sales can be promoted. The layout of long tail keywords should be properly carried out instead of being full once. with the construction of different keywords, the layout of different clicks or converted content will increase with the increase of traffic and the increase of website weight, then, more long tail keyword la s are carried out. After the layout is completed, you can perform comprehensive marketing for different marketing methods, such as blog marketing, weibo marketing, email marketing, Forum marketing, and marketing, let more of my users enter our website and pay attention to our website, so as to enhance the brand value of the website.

7. analyze competitors' website capabilities

The analysis of competitor websites can help us find more external link resources and more content that is conducive to user experience. A competitor's website often has its own uniqueness. we can fully grasp their uniqueness and do more work that is conducive to our website, such as how their products are deployed, how is their product introduction done? if I am a user who cannot find what I want on his website, and when you do these surveys, ma Haixiang suggested that you ask people who do not understand seo and do not fully understand the industry you are interested in to view their needs, and based on your browsing results for competitor websites, and summarize their browsing results, and improve the user experience of your website based on your summary.

8. search engine algorithm analysis and summarization capabilities

Ma haixiangjue's knowledge about search engine algorithms and the research on search engine algorithms are the most important part of SEOer for search engine optimization, we need to seriously study and summarize. after the algorithm upgrade is launched, we should conduct effective analysis on our own websites, whether an algorithm is not allowed to do anything and correct it in a timely manner, so as to better comply with the search engine's algorithm rules, so that the website will not be downgraded in the operation process. In the process of optimizing the search engine, we need to constantly conduct in-depth research on the search engine optimization guide to see what is allowed and what is not allowed, we also research a series of new algorithms launched by the search engine and articles on the webmaster platform to find out some targeted regular operations.