No matter what kind of marketing activities, there are two fundamental factors that are indispensable: the marketing environment and marketing resources. Therefore, the basic requirements for network marketing include the basic external environment and internal conditions of the enterprise.
The external environment of network marketing includes legal environment, political environment, a certain number of Internet companies, Internet users, and Internet information service resources. These environmental factors are not determined by an enterprise, however, it affects the application of enterprise network marketing. Enterprise Network marketing activities must adapt to the external environment and obtain external network marketing resources from the external environment.
The internal conditions of an enterprise are to create necessary network marketing resources, including basic Internet access conditions, appropriate professionals, and necessary marketing budgets. On this basis, you can develop network marketing plans based on your business strategies, including website construction and promotion, establishing and maintaining customer relationships, providing online customer services, and accumulating network marketing resources, in this way, we can ultimately improve the brand image, enhance competitiveness, increase customer loyalty, and increase revenue.
Reprint (www.marketingman.net Feng yingjian)