What are the best tips for home page optimization?

Home optimization of the importance of no doubt, not only because the weight of the home page is high, more important is the home page is our entire site façade, is the user to visit the first page, do a good job home optimization can greatly improve the user experience.

The following is a small series of home how to optimize some of the views

Divided into two aspects

One, the search engine angle

1, website title optimization

The title of the website is very important for a website, search engine will give this label very good weight, so in writing site title must add keyword, write title generally have the following two kinds

One is the keyword exact match. For example: Changsha seo-Changsha optimized keyword perfect matching changsha seo and Changsha optimization, give the keyword high weight, the disadvantage is the long tail words less.

The other is to consider participle

Zhengzhou seo-website optimization and promotion of learning network This can be cut out a lot of keywords, but also is a more common one

Write title must pay attention to, if the length of more than 38 characters after the content will be Baidu ignored, customer experience is not good

2, the homepage keyword distribution

Home keyword distribution to uniform nature, do not deliberately add keywords to avoid the suspicion of keyword piling. You can use H1 tags to highlight keywords. Keyword Density online There are a lot of saying this oneself to grasp, you can refer to Webmaster tools suggestions

3, website navigation optimization

Website navigation not only can guide the customer Aspect browsing website, enhances the customer experience, but also may the key word rank beneficial

Navigation is best to use text links to facilitate spiders crawl, do not use Javascrip or flash to do navigation.

The keywords in the Navigation and home page keyword conflict, such as my home page keyword has zhengzhou seo, if I am in the navigation and then put in a Zhengzhou SEO column page, may cause spider confusion

In addition, navigation can be arranged more than one keyword, you can consider the important keywords as far as possible to the left, the Chinese people to look at things from left to right, search engine is for customer service, I think the word on the left to the weight of the higher than the right. (Personal opinion)

4, the reasonable layout of the column

General site indispensable: The most new products, hot products, recommended content, the latest dynamic and so on, played a role in the driving device. Also can decorate some characteristic member activity, the member displays and so on, in short must orderly, to the customer experience is good primarily.

5, the deeper the level of the site, the more difficult to crawl the content, if there is a high quality content can be considered in the home page open a plate placement.

Second, customer perspective

1, home advertising not too much

Advertising is one of the sources of revenue from the site, AdSense hanging ads can be understood, but the home page do not let off many ads, too much advertising will definitely affect the mood of customers, people are very disgusted to give people a kind of junk site feeling. So home ads must pay attention to, do not distract the distraction of customers (I visited a site before, the boy just opened the site, everywhere are ads, want to see the contents of the station are difficult to find)

2, the homepage should be concise and clear

Home content not too much, the content of the home page is too complex to find their own customers want, through the observation of Customer behavior (the page) in the home to highlight the appropriate focus, high quality content.

3, the website color not too much

The website color should match reasonable, the general website color does not have more than 3 kinds, chooses one kind of main tone, then other color auxiliary collocation. Excessive color gives the person the feeling of disorderly, the division is not clear primary and secondary.

4, Site Map

Site Map is a standby, if the customer can not find the information they need, the site map is a good choice (two kinds of site map must have, one is for spiders to see, one is for customers to see)

5, transposition thinking

Home is a website portal, we must constantly maintain updates, some of the audience group large, high degree of scarcity, high quality of the page presented in the home customer's vision. Not much to say to ponder the customer's heart, behavior everyone than my cow, it is not shortcoming.