What are the characteristics of the Pinterest Waterfall Streaming Web page presentation style

If it is a field character lattice, people's vision needs to be viewed from top to bottom, from left to right, and then filtered by the brain--which is better suited for purposeful integrity, such as a list or a larger view of a product when Taobao searches for one.

But in some casual browsing services, this somewhat semi-coerced field is equivalent to an increase in the visual and brain burden that would allow casual browsing to become haphazard.

Pinterest's information characteristics determine that users can only be a large number of random, fast, contingency, skimming type of information acquisition, waterfall flow for this information is more convenient. This waterfall flow content presents the point water type to browse the extreme plan.

There are three prerequisites for its adoption:

The first is fragmented and disorderly content;

The second is that the user has a strong random and unstable access to the content, and needs a large range of scanning to do the screening;

Third, users of the content to do only very light amount of interactive consumption.

Therefore, the performance layer is determined by the product positioning and information characteristics, for the strong purpose of information screening, addicted to consumption of heavy content, heavy experience, heavy interactive products, waterfall flow harmful.

Article Source: Burado.bias