What are the complete Seo solutions?

Whether we are doing seo for our own website, or optimizing our own company's website, or providing Seo services to our customers, xiao Han hopes that everyone can make a detailed Seo solution before the SEO work begins. Don't worry about time-consuming. Only by going to work in a planned manner can the efficiency be greatly improved, achieving twice the result with half the effort, if you do not have a good plan, you may spend more time organizing your ideas later.

In fact, I used to write a simple articleArticleI will discuss how to write the SEO solution. Here I will give you a few key points, mainly to share the content of an SEO solution I know, which includes the following nine parts:

1. select keywords

Keyword selection is mainly divided into target keywords and long tail keywords. Keyword selection should be user-oriented. Whether we are doing seo or PPC promotion, we need to know what users are searching, if you do not know what keywords a user uses for search, you cannot properly process the keyword layout and display these keywords before the search results. Keyword analysis is the most important step before Seo work. If you haven't done a comprehensive keyword analysis before, you won't really know what the user is searching, of course, we certainly know a part of the correct keywords for our own websites in a certain industry. However, if we do not know how to analyze them, we may lose many opportunities.

Ii. Analysis of competitors

Competitor analysis mainly includes the following aspects:

• Basic data: website age, indexing volume, indexing rate, and snapshot freshness.
• Intra-site optimization: Title Design, description writing, emphasis on text, paragraph titles (H1, H2, etc) URL Processing, link depth, nofollow usage, directory page, and content page optimization.
• External data: quantity and quality of external links, whole site external links, homepage external links, and brand awareness.

We need to establish a data model through these aspects, record each item in detail, and write it into the solution.

Iii. Current website status

The current situation analysis and diagnosis of your website are the same as those of competitors mentioned above. You can use the same method to find the problems on your website and record them in detail.

Iv. Seo target Determination

No matter what we do, we need to set a goal first, and Seo is the same. We need to determine a goal before doing so. This goal can be long-term and strategic, it can also be short-term, but whether it is short-term or long-term, we must set a goal that cannot be achieved. Then, the target is decomposed into specific monthly, weekly, and daily stage goals.

5. website traffic estimation

We can estimate the traffic that the website will reach. In fact, this can also be included in the determination of the target, but I always think it is more obvious to separate the data. It is calculated based on the keyword search index, the predicted ranking position of the keyword, And the click rate of the current position. Of course, this data is only a rough estimate and will be affected by some external factors, such as vertical search content, PPC promotion results, peak season and off season, and so on.

Vi. Target User Group Analysis

Determine the type of target users of the website to be implemented. The target users of different websites are different. For example, some websites only sell advertisements for traffic, the content of his website is diversified, and the user base is also diversified. No matter who visits the website, the target user of the website is the target customer, it is hoped that every visitor can become his or her own customer. Another such e-commerce website aims to sell goods online, so his target user is eager to buy, and can be ordered online. Of course, there are many other ways to determine the target user. I will use a special article to explain it in detail in the future.

VII. risks and costs

No matter what the project is, the cost is required, and there will be some risks, so is Seo. The SEO cost mainly includes three points: direct cost, time cost and labor cost, and the risk is also divided into three points, such as cost overspending, time delay, searchAlgorithmChange.

8. Seo execution policies

You may be most concerned about this step, but I want to tell you that both this step and the previous steps are important and must be done well. Seo execution mainly includes on-site optimization, such as keyword layout, title and meta design, and link architecture; then, content and text editing and user experience optimization; the next step is the construction of external links.

IX. Performance monitoring and statistical analysis

In addition to the above items, Seo also has an important step, that is, effect monitoring and statistical data analysis. Performance monitoring clearly shows the ROI of Seo work and what needs to be improved. Statistical data analysis includes analyzing the traffic statistics system and server logs, through the analysis of these data, we can also understand the benefits of the overall Seo plan, including the customer conversion rate, which keywords have high conversion rates, and New Keyword selection.

A complete set of Seo solutions is roughly in the above aspects, and finally I will give you a picture: