What are the considerations for the copywriting design in the UI interface?

Source: Internet
Author: User

in the UI Design , the description of the text content is also required by the designer carefully, carefully designed parts. A clear, accurate, concise copywriting design allows for better usability and confidence with the user.

< Span style= "FONT-FAMILY:CALIBRI;FONT-SIZE:16PX;" > copy 16 a common   ui copy Span style= "FONT-FAMILY:CALIBRI;FONT-SIZE:16PX;" > design misunderstanding, help help us to be less detours.

1. Avoid using idioms and terminology as much as possible

Unknown terms and expressions will increase the user's cognitive load, so avoid using words that are not recognized by such users, and use commonly used and easy-to-understand vocabularies to help users understand.

The following is a typical counter example:

It's hard to tell whether this error message is for a system administrator or an office clerk.

2.avoid using long sentences with lots of detail

In most interactive scenarios, there is no need for the interface to describe all the details. It is more reasonable for users to gradually provide them with more information and details during the exploration process. So, when you're providing information, you can do this:

. when providing information, ask yourself: Does the user have to know about this right now?

. try to provide short, easy-to-get-fast content. Even if the content is long, try to control it within the Word.

3, try to use the general tense to describe the operation

Use the present tense as much as possible to describe the various operations, even if they describe past or future operations, using short, direct verbs to describe them. However, in the Chinese context, this problem is usually not as serious as English. For example,"message has been sent" is not appropriate, with "message sent" more reasonable. In Chinese, the meaning of both is " message sent ", thedifference is not big. Therefore, in the design of non-Chinese content, need to pay more attention to this problem.

< Span style= "FONT-FAMILY:CALIBRI;FONT-SIZE:16PX;" > 4, don't mix " you " and " i "

< Span style= "FONT-FAMILY:CALIBRI;FONT-SIZE:16PX;" > ui " My Computer "" my account "   copy Span style= "FONT-FAMILY:CALIBRI;FONT-SIZE:16PX;" >  content, so use " adjust your settings in my account " Span style= "font-family: the song Body;" > This statement will confuse users, and it's best to fine-tune the problem: " adjust personal settings in my account "

5, try to use Arabic numerals to denote the quantity

This is also a common problem, where users perceive numbers more quickly and use numbers rather than words to make them more effective. " you have three short messages " and " you have 3 short Messages " is obviously more efficient than the latter in the Arabic numerals information transfer.

6.Avoid using pronouns " we (We )"

When it comes to content presentation, the focus should be on the user and what they can do with your app, rather than what you and your app are doing for them, and the standpoint of content presentation is important. So,Facebook won't use " to help you get started faster, we'll show you the first time users log in."FacebookPopular content on", on the contrary, they are expressed as"Take a look at these popularFacebookcontent to start your journey", it is undoubtedly more secure.

It is notable, however, that there are exceptions to this. The use of "we" is a reasonable context when users are responding to questions, suggestions or complaints back to the system , such as " we will review your complaint and give a reply within a few days ".

7. Avoid using all uppercase spelling

The contents of all uppercase letters look more neat, but the recognition level is really inferior to lowercase letters, all-uppercase spelling significantly lower the user's reading speed and overall experience. This is also a common problem in non-Chinese language contexts, and should be avoided in similar designs.

8, do not express too absolute

do not use too absolute statement, this will make the user feel uncomfortable," we will never send promotional mail " is not as good as "we will send you important information " to listen to, Although the message is almost the same.

9. Use exclamation mark with caution

the exclamation point makes the copy appear too hysterical, and it's easy to make the atmosphere more tense. " to learn about The latest features of the APP!" " This kind of expression is a bit too much force." and use " welcome!" "The exclamation marks are more consistent.

Avoid gender ambiguity.

English is one of the few languages that can be used for gender ambiguity, and many other languages, such as German, are difficult to obscure. In the case of knowing the gender of the object, try to use accurate pronouns to express and avoid the problem of gender ambiguity.

Use a short, straightforward statement

reduce the lengthy content to a precise and straightforward statement, making content and instructions easier for users to accept and understand. such as " you must "," based on the current situation " such a statement or try to avoid. "Do you want to save all the content changes?" " Such a statement should be reduced to " Save changes ".

Remove The " Are you sure "

in the vast majority of cases, such questions are not actually of any value, so " are you sure you want to delete this picture?" " instead of" delete this photo? ", this is more concise.

do not use specific cultural background terminology

language expression in a given culture is often difficult to understand by the vast majority of users, and may even seem particularly inappropriate in many situations. The most typical is a variety of two-dimensional and game-derived terms, if no one explained, it is estimated that most users can not understand the true meaning of the word GG it? (Good Game, the game, the loser on the side of the exit before playing GG, said the defeat also indirectly praised the other side played well. The winning party first played GG slightly ironic. )

Replace "OK"with a more precise statement

A good dialog box should have a clear indication. Although "OK" can be understood by the user, the Dialog button content settings can be selected to refer to more explicit text, which will be more clear and clear, avoid errors. is the " remove / Cancel " Reference more specific than the " OK / cancel " pairing ?

Accurate description of error messages

error is features that are common in the UI, which are also part of the user experience that cannot be overlooked. When the user fills in the content error, your error message should conform to the user's cognition, the expression is easy to understand the way:

. What went wrong and the cause of the error

. What users should do to eliminate errors

Blaming users

If you want to keep your users, don't blame the user when something goes wrong. Focus on solving problems, not blaming them.

When you prepare this type of message, do not directly accuse the user of causing the error, focusing on solving the problem. To fill in the mail, for example," you filled in the wrong mail " is not as good as " this email address may not be available, please make sure that the spelling is correct" such a statement.

Article Source: Excellent set

What are the considerations for the copywriting design in the UI interface?

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