What are the creative types of H5?

RT, see type Analysis and typical cases:

　　1, personalized testing

Basic logic:

Enter name/other personal information → random out with name variable results → Share

Core ideas:

The test results are typically personal and show off (social currency) to encourage sharing. For example, "XXX is a face to eat" "XXX's New Year sign is good luck," "XXX beauty value of the lost sister."

Common forms:

Fortune Teller, New Year sign, luck, occupation, Constellation, IQ, beauty value ...

Typical example:

"Come on, count what you eat." PV 50 million

Maybe a lot of people have seen it.

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　　2, show off/spoof DIY

Basic logic:

Enter personal information → generate personalized page → share

Core ideas:

Generated pages for users of the common page of high imitation, resulting in the dislocation of the actual situation difficult to distinguish, such as Friends Circle home page, News page, magazine cover, or even more specific, marriage license, student ID, etc., general content for spoof or show off, in order to encourage sharing. such as creating their own star friends Circle, generate their own headlines and so on. Recently more popular marriage license, Porsche with a list of these belong to this category.

Common forms:

Generate a circle of friends, news reports, dialogue records, marriage licenses, a few billion contracts ...

Typical example:

"NetEase news I want to make headlines" PV5000 million (official release data, is said to be 2 days)

Brush screen Typical.

Revelation: NetEase H5 "I want to make headlines" is how to reach 50 million in 2 days of spread?: http://www.digitaling.com/articles/21270.html

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　　3. Character narration

Basic logic:

Show the life of the people/work pieces → Let the reader moved, embarrassed → share support

Core ideas:

It is generally a labor worker or official who is less concerned to show ordinary and subtle characters, and the copywriter is energetic and provocative to inspire sharing. (digression: Individuals do not agree to use this way to marketing, but H5 is indeed more suitable for this kind of narrative, not as heavy as video, more convenient to share and spread, for many people photography enthusiasts is a good way to express. )

Typical case:

"If you can, let's go home together" PV 5 million

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(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　4. Light Game

Basic logic:

Direct play → get achievement → share

Core ideas:

A game is not more than 1 minutes long, the rules are simple, difficult, but with the difficulty of improving the proficiency of the rapid reduction, so that the player is very smart to get a high grade illusion, to encourage sharing.

Common forms:

Not fixed, fast consumer goods, fun on the line.

Typical example:

"Hold one second" PV 7 million

Although there is no nerve cat so fire, but relatively difficult to make this kind of production, to the general H5 producers more feasible degree.

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

The next few types do not necessarily have strong communication power, but as basic creative types can be combined with other scenarios and types:

　　5. Virtual Venues

Core ideas:

Usually two-dimensional and three-dimensional integration, both the real world's sense of space, but also two times the world of the wild imagination. Basic creative design and content experience to impress people.

Common forms:

Panorama, parallax, interactive gif, panoramic video ...

Typical case:

"Durex Stadium"

Durex case Everyone has read, the following is an interactive GIF example, the principle is to convert GIF to frame-by-step animation, in each frame to add interactive elements, and generally through the parallax layer to achieve more realistic three-dimensional scene. Compared to the technical requirements of the high SVG and canvas, this implementation is better suited to excel in animation and GIF designers.

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　　6. Physical simulation

Core ideas:

Create AR (Augmented reality) effects by simulating the interface/styling of concrete objects and adding interactive elements, such as Haripotri, a newspaper that can play video, and a toilet cover that can play ads in three bodies. Implemented in the H5, although some discount, but if you can catch interesting points, can also cause resonance and spread.

Common forms:

Analog calls, micro-letter dialogues, newspapers/novels/magazines, TV, Nokia ...

Typical case:

"This strange call you dare to answer?"

W's classic, but the following example of a mock newspaper, there is a certain significance of exploration, H5 as a new form of reading may also lead the trend, the future of news, novels, comics can be dynamic, interactive.

Case Details: http://www.digitaling.com/projects/14521.html

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(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　　7. Micro-letter graphic simulation

Core ideas:

Simulation of the common micro-letter graphics and text layout, usually layout and layout needs to be difficult to distinguish between true and false, but also add a lot of interactive elements, resulting in "surprise" effect.

Typical case:

Four mentors Save the dregs of wheat

A lot of people look at the future ask this text is how to do ...

Case Details: http://www.digitaling.com/projects/15128.html

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(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

　　8, the plot game

Core ideas:

Simple RPG, based on a certain story plot to join the game elements, generally known as the story, the game is only to enhance the interactive elements. Can be created by the use of hot content, such as popular movies, novels, TV dramas and so on.

Common forms:

The secret chamber escapes, the detective puzzles, the plot adventures, the young girl nurturance ...

Typical case:

"My maiden Age."

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)