What are the ways to organize your site?

In the Internet era, many webmasters use the Hong Kong host to build a website, but after building a good website, then ignore it, so the development of the company's business is extremely unfavorable. It is recommended to beautify your website.

"We should keep the things that bring us" pleasure "and discard other Bad things," Marihui, a bestseller in her "Enchanted Life finishing Magic", suggested.

"In the process of organizing things, we have a better understanding of what will bring us pleasure, so that we can learn more about ourselves, and this is the ultimate goal of finishing." ”

The same goes for organizing websites: You can only delete content that doesn't work for you or your visitors, and those that are truly valuable will shine.

So how exactly should the website be organized? Whether you want to quickly fix some content or thoroughly organize your site, you can start with the following two points.

What are the ways to organize your site?

Quick Finishing

Check the key elements of your site to make sure they are not obsolete.

1. Navigation: Are the items on your site's basic navigation the most important part of the site? Are there any items that can be added or deleted? Is there a label that can be renamed to make it more visible?

2, Home: The current first page of the project has been upgraded? Can they reflect the main purpose of your site? Are there any content on the home page that can be deleted or moved to a lower level?

3, about the page: Do you have a page on your site? Does it keep up to date?

4. Contact page: is the contact information correct?

5. Table: Are there any unnecessary problems that can be deleted?

6. Login page: Does it contain the most important information? If you have a clear appeal (such as calling a visitor to subscribe to your mailing list, etc.), you need to know more about how to use the login page to make it work.

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Deep Finishing

As Ivy Marihui said, it would make her proud to examine your website in depth.

First of all, you need to choose a fast and stable host to build the site, the proposed use of Hong Kong host; second, you'll create a list of content that counts all the content on your site. Finally, run the content audit software (aka evaluation or evaluation) to find out what has been done on your site.

1. Scope of determination

Before you go deeper, you need to determine how many pages you want to organize. If you are running a small website (less than or equal to 100 pages), you can organize each page, and if your site is larger, you will have to choose some representative pages to organize. However, you need to ensure that these representative pages reflect key content types on the site (e.g., product introductions, event displays, employee profiles, or press releases).

2. Create a spreadsheet

A spreadsheet that encompasses all of the page data on your site is your primary tool for content inventory and auditing. You can create an Excel table or Google Docs spreadsheet yourself, manually add URLs, captions, and other related data to individual pages, but you can save them with the following online tools (most with free options):

Google Analytics tools (content counting tutorial)

Screaming Frog SEO spider tool (content counting tutorial)

Content analysis Tools (CAT)

URL Parser

Semrush website Audit

3. Inventory the contents of the website

Your Content inventory table should contain as many of the following information as possible:

Page number (you can choose 1, 2, 3, such as simple page numbers, you can also choose to reflect the structure of the site page number, such as the home page can be 1.0, sub-pages can be used 1.1, 1.2, 1.3.)

Page title

Format (example: HTML, PDF, JPEG)

H1 Title

Meta Data description and keywords

Word Count

Image ALT Text

Category/Label

Author

Publication date

Data Analysis (page views, number of visitors, bounce rate)

4. Determining Content Auditing Standards

For content auditing, you need to review each page and evaluate it according to certain criteria.

There is only one criterion for the Marihui of the vine--"Does it bring you pleasure?" "This is a fairly subjective standard, but you need to be more organized when organizing your site. Clearly defined standards can provide a clear focus and consensus for the staff of your site, which means you can get better feedback to improve your site's content.

You can use a number of criteria to evaluate site content. Here are some resources that I think are useful for my content planner's work, and you can use them for content audits:

The information structure heuristic checklist, written by Abby Covert of the understanding Group company

Ahava Leibtag, a content marketing agency, wrote "Creating a list of valuable content"

Meghan Casey, "Content Strategy toolkit"

How do I create a website content Assessment program published on Gathercontent? 》

"A list Apart" published in the network magazine Erin Kissane wrote "Content work list"

Site In addition to regular cleaning, choose a good host business is very important, recommended the use of Bluehost Hong Kong host building site!

What are the ways to organize your site?