What are the meanings of the terms in website traffic statistics?

Source: Internet
Author: User

PV (access volume): page view, that is, page views or clicks. Each refresh is calculated once.

UV (Independent Visitor): Unique visitor. A computer client that accesses your website is a visitor. The same client is calculated only once between and.
IP (independent IP): the number of independent IP addresses. The same IP address is calculated only once between and.
New visitor: The first access from a client is a new visitor.
Recent Visitor: the client that has accessed your website in the recent period. Currently, 50 entries are displayed.
Current number of online users: the number of Uvs Accessed online within 15 minutes.
24-hour independent IP Address: An Independent IP address every hour. Because the data is de-duplicated independently every hour, it is called a 24-hour independent IP address.
For example, if you access your website from to 192.168.1.1, an IP address is calculated during this period.
For example, if you access your website from to 192.168.1.1, an IP address is calculated during this period.
If you access your website again at-192.168.1.1, the IP address is not counted.
If you access your website from to 192.168.1.1, it is also an IP address during this period.
Maximum IP Address: the maximum number of IP addresses that can be accessed on a specific day within the specified time range.
Maximum PV: the maximum number of visits per day in the selected time range.
Average daily traffic: the average daily traffic within the selected time range. (Average daily traffic = total traffic/total days)
Per-user access volume: the number of PVS per visitor accessing the website within the selected time range. (Calculation formula: per capita access volume = access volume/unique visitor volume ).
Access process: each visitor accesses your website from the beginning to the end, and then leaves your website. All click access activities that occur throughout the process are called an access process.
Access portal: during each access process, the first page you enter is the access portal page.
Access Exit: during each access process, the user stops the access and the last page clicked before leaving is the access exit page.
Average stay time: the average value of access duration for all visitors.
Average number of pages: the average number of consecutive pages accessed by all visitors.
Number of contributing users: the number of unique visitors from each access source, that is, the number of unique visitors;
Number of contributed IP addresses: the number of independent IP addresses from each access source.
PV contribution: the PV generated by all subsequent access activities of visitors from each access source.
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What is the comprehensive report function?
The comprehensive report function analyzes the PV, UV, and IP data from the current day to the previous 30 days and their change trends.
The system automatically updates the data in the "Today", "today", and "expected today" sections of "website traffic" every minute to help you understand the website traffic data in real time;
The system automatically updates the data in the "highest record" section of "website traffic" data on a daily basis to provide you with intuitive information on site traffic trends.
"Number of online users" displays the number of new online users on the website by minute, and displays the number of online users in the last 5 minutes, 10 minutes, and 15 minutes.
"Visitor viscosity indicator yesterday" provides the viscosity data of the main users of the previous day. The total number of regular customers yesterday, the return rate, the average stay time, and the average number of pages can be easily viewed.
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What is a recent visitor record?
The recent visitor record function allows you to analyze user access and behavior. The page displays up to 150 most recent visitor information. The analysis of recent visitor records includes: Access time, IP address, source region, source URL, and access URL.
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What is time period analysis?
The time period analysis function is independent of each hour. You can select a date based on your needs to analyze PV, UV, and IP address data and change trends within 24 hours, the system updates the data every minute.
The time period analysis function is divided into three parts:
Single-day traffic: analyzes PV, UV, and IP address data and changes in each hour of a day.
Multi-day traffic comparison: You can analyze and compare the PV, UV, and IP traffic changes in the selected date. Currently, you can compare the data of up to four days by hour.
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What is daily analysis?
The daily analysis function analyzes the Website access status and user behavior by week, last week, this month, last month, or any time you choose, the system updates the data every minute. This allows you to easily and directly understand the traffic and user information of your site in a certain period of time.
Daily analysis includes the following parts:
Daily traffic: analyzes PV, UV, and IP address data and changes on the current day and within 30 days;
Average visitor stay time: analyzes the average visitor stay time within the selected time period based on user behavior analysis;
Average visitor access pages: analyzes the average visitor access pages during the selected period based on user behavior analysis;
Visitor composition: analyzes the composition of visitor sources (including direct input, search engine import, and other source import );
IP address composition: analyzes the proportion of visitor IP addresses, including direct input, search engine import, and other source import.
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What is search engine analysis?
The search engine analysis function analyzes the changes and trends of the page views (PVs) of each specified search engine based on the selected time period. The system updates the data every minute. The statistics system currently supports data display for 14 different search engines, including quantum, Baidu, Google, sousuo, and sogou.
Search engine analysis includes the following two parts:
Search engine traffic: You can view the imported traffic data of each search engine in a certain period of time and analyze the proportion of the total traffic, at the same time, it provides a good average time to access the pages of words that each search engine brings traffic, providing a basis for better promotion of each search engine;
Specify the search engine traffic trend: You can select a search engine to analyze the traffic data generated by each day in a certain period of time, and the proportion of traffic generated by each day in this period.
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What is IP source analysis?
The IP source analysis function records and analyzes the IP addresses that access your website, and records the PV volume of each IP address, this function helps you analyze the access behavior of the user corresponding to the source IP address in a more in-depth manner, and detect abnormal or malicious IP addresses in a timely manner. At the same time, you can click the IP address displayed on the page to query the region name corresponding to the IP address, in order to more effectively promote users in different regions. Currently, this function supports top source IP addresses, and the system updates data hourly.
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What is keyword analysis?
The keyword analysis function analyzes the traffic and trends imported by the keywords of each search engine based on the selected time period. The system updates the data every minute. Currently, quantum statistics supports a total of 14 search engines, including quantum, Baidu, Google, sousuo, and sogou.
This feature includes the following two parts:
Traffic of each keyword: The traffic imported by each search engine can be analyzed separately. Currently, the information about the first 100 keywords with the largest number of searches can be displayed;
Specified keyword traffic trend: You can analyze the traffic information imported by the search engine for a specified keyword.
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What is access source analysis?
The access source analysis function analyzes and extracts user behavior data from different sources based on different time periods to deeply consider the quality and value of the source website. The system updates the data hourly. This feature includes the following two parts:
Traffic from various access sources: analyzes the user behavior characteristics, such as PV, UV, IP address, average access time, and average number of pages, based on all user access sources, at the same time, the data proportion of each source to the total source can be displayed;
Specify access source traffic: analyze the traffic trend of the selected source, and analyze the user behavior characteristics.
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What is access Region Analysis?
The access region analysis function is based on the analysis and extraction of user behavior data in different source regions. It deeply considers the quality and value of users in different regions. You can query data in different time periods, the system updates the data hourly.
This feature includes the following two parts:
Traffic of each access area: data can be queried from cities in the country, region, and provinces, autonomous regions, municipalities directly under the Central Government, and Special Administrative Regions of China. The traffic proportion and user behavior characteristics of each region can be analyzed, at the same time, the proportion of imported traffic to the total traffic in each region can be provided;
Traffic in the specified region: You can analyze the traffic trends and user behavior characteristics of each region in different time periods.
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What is analysis of accessed pages?
The page to be visited analysis function analyzes the traffic and trends of accessed pages on the site according to different time periods. The system updates the data hourly.
This feature includes the following two parts:
Page traffic: used to analyze the proportion of page traffic to be visited on the site and sort by traffic size. Currently, the report shows the most visited page information;
Specify the traffic trend of the page to be visited: You can analyze the traffic trend of the page by time by entering the address of the page to be queried.
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What is client analysis?
The client analysis function helps you analyze the client situations of users accessing your website, so that you can design websites more specifically and update data every minute.
Analyze the user's operating system, color, resolution, language, browser kernel, browser, whether JVM is enabled, Flash version number, Alexa toolbar, and so on. You can select today, yesterday, the day before yesterday, or any day as needed.
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What is detailed source analysis?
The detailed source analysis function can help you query the specific source URLs that recently visited your website. This function can help you analyze the Website access status in depth. Currently, this function supports top100 queries and the system updates data hourly.

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