What are the three major pitfalls of keyword ranking and site optimization?

Myth One: Since do not guarantee rankings, why will the keyword ranking this business, there are so many ranking companies?

Reply:

The problem is scored in two ways.

The first situation, already has the ranking foundation, but because of various reasons causes the ranking situation is not ideal, may entrust the SEO expert to carry on the related processing to raise the ranking.

The second situation is that the so-called SEO experts use the "quick buck" mentality, using the search engine is not allowed to achieve rankings.

Explain:

Situation one, this is the majority of major stations and understand the SEO webmaster choice. This keyword ranking is in the site has a certain basis of the situation, the site has done a reasonable optimization, with a ranking basis, but in the search results page is not a better ranking, it is necessary to consider whether the crawl information is complete, accurate, keyword density is reasonable and so on, after sufficient analysis and evaluation, Use some search engines to allow, natural approach to improve the site rankings.

Situation two, is a lot of, with the fraudulent means of SEO company's common practice. They can ignore the site foundation, as long as you have a website, as long as you are willing to pay, they can promise to do the ranking, and the fee is "low." Such SEO companies, once the completion of the requirements, even if completed, as for the late development of the site, it has nothing to do with them. With it, it is the search engine to punish and even permanently banned, the reputation of the sweep.

Myth two: Search engine Optimization Service why can not guarantee rankings, is the level of SEO experts do not?

Reply:

The pursuit of ranking is right, to ensure that the ranking is wrong.

Explain:

It turns out that the ranking mechanism of search engines is constantly changing, and the constant is the basic laws and rules.

Real SEO is not trying to seize the dead point of the search engine, using cheat tools or spam marketing to achieve rankings, and should be in line with the search engine rules, search engine basic rules, avoid dangerous practices, so that the website sound development, the theme of the site related to a series of keywords steadily improve.

　　

Myth three: Search engine optimization does not need to be the keyword ranking it?

Reply:

Definitely not!

Search engine optimization of the general first site analysis, and then the site to increase search engine friendliness for the purpose of optimization and adjustment, and then the keyword ranking. In search engine optimization, the soul of "keyword ranking" is not the ranking of keywords, but the keyword analysis.

Explain:

The real search engine optimization rankings, from the site's own theme positioning, browser behavior analysis, competitor situation, and so on for a comprehensive analysis, to develop a series of key keywords have relevance to the critical phrase.

And then to do, not like the so-called SEO experts to your one or several core keywords row up even if it is done, but as far as possible to fully improve the development of this series of keywords search rankings.

Then it leads to sales, the person who really needs a certain information and the page on your website, let this page meet his needs, to achieve the purpose of generating value.

Therefore, not the higher the site ranking, the higher the level of SEO, but who the key words to find the right, the expansion of the key accurate, complete, who is the level of high.
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What are the three major pitfalls of keyword ranking and site optimization?