What benefits does blockchain bring to the social sphere?

How can blockchain technology be so hot? The main reason is that it can solve some existing pain points in many industries because of its decentralized, peer-to network, distributed ledger, time stamp, transparent information and non-tamper characteristics. This article shares with you what are the benefits of using blockchain technology in the social arena? Let's take a look.

　　

The combination of blockchain technology and social networking will bring the following 6 benefits to the social arena:

1. Eliminate trust issues and reduce communication costs

The essence of blockchain is to trust and to solve the problem of trust between them through technology. Once the trust problem is resolved, it becomes easier for strangers to socialize, and the efficiency of the entire social system increases, without the need for peripheral acquaintances or third-party intermediary platforms to "matchmaking."

　　2. Intelligent contract--internalization of social positive externalities

Social positive externalities refer to the social behavior of the user on social platforms, but this brings positive benefits to the platform. Specifically, users post information on social platforms, in addition to getting their attention, or communicating with other users, and having a positive effect on themselves, in fact the platform also gets the positive externalities of the user's behavior--such as the release of the star's information and the user interaction that brings the platform to life. In fact, the platform provides users with social functions, there is no social platform to provide related services, users and users can not communicate and communicate, but in itself is a mutually reinforcing, mutually beneficial relationship, then such a relationship is not very clear, compared to, Platform in the possession of a certain number of users after the advertising and other commercial income is very considerable, it goes without saying, the user to the platform to bring more than the platform to provide users with the value of services.

On a blockchain-built social platform, you can use the blockchain's smart contract to solve the problem. Through the establishment of a certain social contribution evaluation mechanism, record and evaluate the user on the social platform of the various positive externalities of social behavior, as a transformation of the interests of the user feedback to achieve internalization. Avoids the existence of this externality is the platform plunder phenomenon.

3. Distributed ledger--self-control of user information

Blockchain social platforms use distributed billing, no longer the same as traditional social platforms, the platform holds all the user's information, but each user has a ledger, the ledger can record all the user's information, depending on the importance of information may be a certain amount of encryption processing. Each user's information is mastered in their own hands, not belong to any one platform. Users can according to their own different information value, based on different prices for the sharing or sale of information, so that the user information to grasp the power of the user. Facebook founder Zuckerberg wrote in 2017: Using cryptography and cryptocurrency to return the power of centralized systems to people, I will delve into these technologies and explore how they can be applied to our services.

　　4. Improvement of p2p--user's work income

The publication of user work on some social platforms is of some value. The user creates the work, after publishing on the platform, can obtain the user's use or the reading, thus obtains the certain income. and the platform as a provider of services, in which a certain percentage of royalties will be drawn. Using blockchain social platform, based on the characteristics of blockchain, in the social domain to build a non-third-party organization as an intermediary to social interaction of the blockchain network, remove the centralized platform of the profit Commission, so that the proceeds are completely to the user, can make the user's income increase. And the author's work is published on the chain, it can also get permanent right of true.

　5, encryption technology--data dissemination of security assurance

The most significant feature of blockchain is encryption technology, the current blockchain-related encryption technology has made great progress, and even a lot of blockchain projects are focused on the field of data encryption technology. As multi-party computing (SMPC) is encrypted by decomposing the data that needs to be computed into multiple fragments, it is allocated to multiple nodes for computation, ensuring that the individual nodes cannot decrypt the original data according to separate fragments. Blockchain social can encrypt user's private information that needs to be kept confidential, ensure that information is transmitted or shared only among certain users, and other parties cannot decrypt the original information even if it is intercepted.

　　6, time stamp--the solution of false information dissemination

Blockchain can mark the time of every operation of the user, and each operation is recorded on the distributed ledger of each user, and the information cannot be tampered with. In the dissemination of false information, it can be traced to the source of information according to the dissemination of information, so as to find out the communicators of false information.

Original link: https://www.kg.com/article/501006161479340032

What benefits does blockchain bring to the social sphere?