What do Internet products have to do with users?

Article Description: the product is how to confuse the user.

April Fool's Day is another year, as if I heard the first time that April Fool's holiday is still in junior high school, about 03 years, do not know whether it is out. I did not expect ten years after the oneself step by step on the road to do the product.

Since it's April Fools ' Day, let's talk about something with a flicker. Again, the word "cheat" is not from Uncle Zhao Benshan's sketch began to spread through the land of China? Confirmation.

Speaking of the product is how to deceive people, here first clarify the definition of this article: not fraud, but slightly exaggerated, commonly known as scare. So what do we usually see in the products that are used to trick users? And look at my superficial talk.

First, the title. And look at the following title, guess what are the slogan of the site?

The world's largest sourcing platform, wholesale market and merchant community.

The largest community media in the country.

China's largest portal site.

China's largest military website.

China's largest entertainment news website.

China's largest online music website.

China's largest industry information consulting platform.

China's largest and most professional logistics information network.

China's leading video portal.

China's first video site.

China's first film and television portal.

China's leading video sharing website.

China's first video portal.

The world's largest Chinese

The most influential game media.

The first portal of Chinese games.

China's largest SNS social networking site.

······

It's not a list, it's too much. Here is the answer, everyone can be a condemnation.

1. Alibaba, this does not seem to calculate the tone is big, because the emboldened indeed sufficient enough;

2. China NET community, this has not played;

3. Sohu, now is not good to say, but a few years ago the slogan, also can not be considered exaggerated by others;

4. China Network military channel, at least to see the military I have not been to;

5. China Entertainment Network, with Chinese characters son is not the same AH, China Entertainment network, entertainment China ...

6. One listens to the music net, has not been to;

7. China Business Network;

8. Chinese material Communication network;

9. Exciting nets, these video sites are the most interesting, a word, on so few words, back and forth with the use;

10-13. Youku, Archie Art, 56 nets, 酷6网;

14. This is a better guess, who knows Chinese best? Of course, Baidu;

15. This is the Tencent game channel, do not know which aspect is affected.

16. This is 17173;

17. Happy Net.

Without looking at the content, these subheadings are enough to reassure the user. Plus the main title plus a Chinese or China, so that people look at a different origin. No wonder now so many headline party, must be able to attract the eyeball!

But some of the new creative websites that have emerged in recent years seem to have gotten out of the way, with words beginning to be less tacky. Names are something new.

Two, visually scare you. how bad the station, as long as the UI to do good, will bring an illusion: Formal + professional + large company honor. So it's very important to have a good UI designer. For example, we now do this product, to my classmate to see, the result he said you this site long and old cliché also want money, a look like a liar site! I've had internal injuries. But to say the truth, it is not good to see, our internal people also said not good-looking, but not to associate with the cheater site, after all, I am watching this site every day to grow. I don't know how the UI was chosen. But fortunately, this optimization after the new version finally inflow, look beautiful many, finally entered the ranks of the regular army.

third, partners. partner is very important ah, generally you have a good partner, it will be somewhat of strength. Let users more than a few trust, generally not well-known new products will do so. So in turn think of the real strength of the products are generally not easy to advertise to others, even if with so-and-so "rich" has a relationship will not be put out, even in a fear of your invisible place. There is a lot of cooperation between the go, put it over? To die at the bottom to put a word chain even if it is enough to face. So, the more emphasis I have such a partner, the more that this is in the "scare" users, Hujiahuwei just, but a lot of products are so grown up, it is indeed a proven marketing approach.

Four, hang up the government organ brand. just is "alongside wealthy", this time said is the real government project. But as far as I can see, the more goods come out of the government, the better. Not without strength, is this meat is too fat, everybody wants a piece. Not much explanation, the Spring Festival travel time in the Internet to buy tickets must know 12306 bar

Just out of the news that the Ministry of Railways built an online ticketing system, how much for the people, I also think the big boss should make a very high-tech products out of the right, the result of a line in a few days everyone will tears ran

The above are listed in the packaging of the product of Kung Fu. In fact, said the product is how to fool people more is reflected in the operation, in the product design is only to achieve a certain purpose for the user and deliberately do a little guidance.

It's not too much to say, for example, let the user click a button, is generally only told the user after the end of the results, and no matter what to add "easy" word, but never tell you what to go after clicking the process, because the purpose is to you at ease bold point. After the point was found, in fact, not easy.

There are some figures on the camouflage, tell you how many people download this product, although not sure it is true, but at least there are dedicated to the user. This product is generally released before the release of the loudspeaker in the online media hype for a period of time and then put out for everyone to use.

The other is a typical scare-type, the domestic use of this trick than Qihoo 360, is lifted up the banner of security swept the domestic market. First scare the user how dangerous your computer is, and then tell you all the software can help you fix, and finally to recommend a package product said: A complete set of equipment more secure! As a result, the user was startled, there was a feeling of encounter to 360, and then sighed: perpetual free.

Seems to pull far, but for product personnel, can be designed to trick users of the product is its necessary skills. A good product is not in the ability to shop for users how Smooth road, but is to allow users to continue along the road you paved, even if not very flat also can not lag behind, this even a successful product. As for the road flat uneven, we can pave and fill again, as long as the user on the road, it is not afraid you do not have the resources to kepen it.