What do you know about the real meaning of the keyword?

Today to share with you what is the key word. Mainly divided into 5 parts, including: Why is called the keyword, the keyword itself is how to come to the name, and then talk about the relationship between keywords and search engines, keyword classification of what, when the best time to implant keywords, the pros and cons of keywords.

First let's look at what is called the keyword.

The source of this name of the key words we first learn from a number of knowledge encyclopedia. The Chinese name should be translated from the English side. Baidu Encyclopedia explanation is the keyword refers to a single media in the production of the use of the index, the use of vocabulary. The explanation on Wikipedia is a term used as a keyword to RETRIEWV documenet in a inofrmation system such as catalog or a search engine. It means that a keyword is a refined term for getting information. Because we know that if we're going to get an entire piece of information, it's very large, we have no way to find the source through a whole sentence, so we need to dig out the core meaning of the information from all the information, and then convert it into a word from the core meaning, the word or the short phrase is the so-called keyword. Therefore, the keyword is a large content of the refining body.

Then we can see from the literal meaning, keyword's translation is the key or the key meaning, also very the image tells us whether can belong to the key word key is to find the right "key". When the search for the moment, the user can use a lot of keyword types, but the results of the search is not the same. Different keys are open to different doors, the door is like the search engine algorithm, the algorithm is derived from the search engine itself within the comprehensive computing power. And to open the door, you need to use the correct keyword. I also deliberately mention here that key words are not the same as a key word, because the key word is in a pile of keys to find the corresponding door, when the wrong key to open the wrong door is not open, so when you use the wrong keyword to find the corresponding content may not be found. So we have to have a clear concept is that the keyword although we all call it this day, but it is in the practical sense to help you find the content you want it? The definition of successful keywords should be the result is not the right, is not the information you want to find it?

Search engine keyword is actually to find a mass of digital information in that piece of content, the network above all the information and documents are digitized. Content matching is very important, for example, if you want to find Shanghai's subway map, you will generally search the box on the Shanghai subway map Such keywords, out of the results I looked at the bottom of the basic can be found in Shanghai rail traffic map of the big picture. So for this keyword speaking is successful! If this user uses the word is the subway schematic diagram, the subway chart, appears the result not necessarily is this big picture or not necessarily is Shanghai's subway map, although it sounds a little strange, why do you think since to find the Shanghai subway map, why not to search the words with Shanghai region words. You know, not all users will be good to use or use the search engine, the search action is not necessarily and their intentions can best match up, so say such a word may not be a successful keyword.

the relationship between search engines and keywords.

In fact, the working principle of the search engine should most people know, summed up is to climb, catch, place, Pai, exhibition. Climbing means sending a spider out to do a porter thing, that is, crawling on your site, but remember crawling does not mean crawling, crawling is the spider feel that your content is good, it brought the content back to the processing center, in turn the content is not good words do not crawl this action. So in the process of grasping has dealt with this process, the process of processing in general we call it an algorithm, English is called algorithm. In this algorithm, there is no way for the user to do the so-called human intervention, but also do not exclude some search engine will, in the algorithm process we know all the sort, content processing, matching, imitation spam processing. The whole process of the end is to show the keyword in the first page or the first few pages of the order, this order is not only the high and low rankings, there are all kinds of forms or called ranking diversity and so on. That after the platoon is called to give the user a show.

What is it based on? Although search engines have handled different content in this way, what is the point of motivating the rankings? This involves a move that our users have done, and that is keyword search. In 5 actions, the search engine side will display the ranking according to the input of the client in the browser. That is to say, we search different keywords out of the ranking show is not the same, such as the search for the subway and the search of the Shanghai line Line 1 subway map, you see the show results will be completely different. Although there will be some duplication of content, but in the rankings or show certainly is not the same. So summing up the search engine algorithm to determine the ranking, the user's key words open show. Some are objective, some are the user can decide.

Let's talk about the classification of keywords.

In the traditional sense, I will classify the keywords according to the tree-shape rule. The overall keyword is divided into three main categories. The first kind is like a tree. The root of the bottom, we call the root, such as the word "the subway" root keyword, the next is a stem: the word derived from the roots, such as the Shanghai Subway, Beijing Subway, like this branch out of the relative in the second class of words, stem keyword. The third is our usual long tail word, which is called the word leaf, the number is more, the meaning is finer, such as the Shanghai Subway Road map, so we called the word leaf: leaf keyword.

Then, the core of the keyword classification is closely related to the theme of the website. Why do you say that? Because the classification of keywords, although there are three categories, but also only conceptual, how to use the place is the focus. In the actual operation process, you need to put these three types of keywords targeted deployment, such as the Shanghai Subway official website As an example, the middle part of his overall site's column structure. On different pages, such as the Shanghai Metro home in the upper left corner, the middle page Shanghai Line Line 1 timetable, the bottom page Shanghai Metro News page. These pages in the classification of keywords, to be clear what kind of Web site columns belong to what kind of keyword type, or what kind of keyword is suitable for what kind of column. Here also to do a project process can be used as a keyword deployment of the table: column level classification, keyword categories, specific keywords, landing page, search volume, competition, the current ranking Kei. These content if you are in the collection is very helpful, when you do a keyword is very clear to know what the category of words, belong to what kind of column layer, difficulty and space? All of the optimizations behind us should be implemented around this keyword deployment.

Keyword search volume is inversely proportional to the number of words, familiar with the 28 theorem in the second is the word root, the search is very high but its number is very limited, in the eight level we want to divide into two categories, 20% for the stem, 60% for the word leaf. The stem is generally higher than the word leaf, but the number of stems is also limited. Most of the word leaves are derived from long tail words and the expansion of the word although it is relatively low retrieval, but it can be optimized probability, breadth and intentionality is the highest.

the timing of the keyword implantation.

Although we usually talk about doing the site before the need to do embedded SEO site methods, this is not false. Just say that when you say this, do you really know what an implanted SEO station is? When exactly is it supposed to happen? Usually put the implanted SEO station into 4 steps, the first level is a site theme of a positioning, because many people may tangle said that I was the first design site, Or first design keywords? In fact, for me, I will choose to start from the market point of view, you do this site for what? Your website theme is what is the most important, because it will be the future of this site gene. Based on the beginning of the theme of the site must be abandoned some of the industry is very hot words, do not because of this kind of words hot so I want to do this thing, so that your site construction of the original intention has changed. Whether it's selling products or selling services, you must keep the idea.

After you have fixed the site theme you have to consider the overall structure of the site is what, so the site architecture This step is to consider SEO, it is a relatively bones things, at the beginning if do not go back to She is a very bad thing. In the framework of SEO integration into more considerations are spiders crawl and included on the main improvement, on this basis to the website design to operate. After the design is ready to do the outline of the content, the first to do the outline of the purpose is to give their own a whole look forward to the content, you are not likely to all the content to do a good job. The core content of different columns writing, axis is not easy to offset. Do the above things, you should give your superiors to audit, whether all the planning is reasonable and accurate.

The second stage is the site's keyword research, general keyword research from 2 angles, one is the market angle, one is the search angle. You can not because it is to do SEO on everything to this major as a thinking point, it is certainly very subjective, this becomes the site is purely for the search engine services. Therefore, in the market perspective, you need to take advantage of previous market research, interviews, user testing and other types of information to take into account, precipitate a user focus on the key words to refine. This, combined with our search perspective, is very powerful to integrate into a universal thesaurus, so that these words are consistent with the needs of the searcher's behavior and the concerns of the users. The thesaurus can help the external cause such as personnel change, unify to make a standard to use.

Keyword Fusion to the content of the time is basically an editorial work, how to put our word library words can be better placed in our body content. When this piece is finished, it is necessary for our management team to confirm whether it is OK. Then it is to set a performance, set a point, whether internal or external, to do anything at the end of a goal can help us to assess whether the effect is achieved. There may be 00 total problems in the estimation process, but there must be such a setting to learn in the process.

After setting a good goal, it is necessary to enter the formal implementation process, a general SEO project will take at least 3 months time. Optimization of the process to have node tracking, keyword ranking has not changed, there is no change in flow, these changes from what kind of a change, these are required in the optimization of the personal experience.

Finally, look at one of the advantages and disadvantages of keywords.

In fact, the key words themselves have advantages and disadvantages, but also complementary. To cite a few examples, the keyword itself is a user search for the use of a thing, so the advantage is that it is the reflection of human behavior, so can be very accurate to find potential customers, but its disadvantage is that users use keywords of different accuracy, not very good use of the search for people, may not be accurate the flow of these. Time is efficiency, search engine is the quickest way to find information, said keyword is to find the fastest one of the shortcuts, but the home page ranking has been very difficult, SEO is not any site can enjoy its advantages, so the degree of competition also produces a disadvantage. Although convenient but the threshold is getting higher. There are a lot of people to search engine as a mode of navigation, such as you look for Jing dong, you will go to Baidu search Jingdong and then to his site, so the keyword can become a navigation model, but the process of this behavior becomes a kind of dependence, so for the business of your traffic must be more through a door, may increase your marketing costs. Article source Hong Kong Server rental http://www.huiqiangkeji.com, reproduced please specify!