What does Apple leave to the world except mobile phones?

Now, Apple is in the heyday, not to decline, in fact, whether Apple is closed tomorrow or 50 years after the collapse, they will become the greatest business, please note that I did not add any modifier in front of the enterprise, nor add one, that is to say, At the very least, a handful of people like the author think that Apple has long gone beyond the science and technology, and is going to the world to export positive energy and valuable things, will become or have become a world-changing enterprise.

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Of course, they output the most to the world or mobile phones, the peak of the year September, Apple can always sell tens of millions of iphone, cumulative sales is even more horrible, in 2015, Cook had publicly announced that he had sold 700 million mobile phones, now estimated to be +1, obviously, this seven, 800 million mobile phone is the industry monument of Gold Guangcan, but the whole surrounding industry chain upgrade change is Apple left the world more precious wealth, millions of people, nearly thousands of enterprises benefited from the 700 million mobile phones, some jiangshan more stable, almost set up the foundation of the eternal, some are to achieve the reverse attack, become a life winner, married mating, in short , from the foundry giants to the street vendors and even some retailers, are thankful for the apples.

iphone is Apple left the world's hardware wealth, like a sun, directly to people warm, at the same time, Apple also left some of the world's software wealth, these rich like clean water, nutritious food, the cumulative change in the industry chain, so that they become richer, faster, stronger, and more profound impact, It may be 50 years or more, like some thoughts, culture, institutional things, moisten the matter silently!

Business tactics, only products are King

2011, when the amid Lord left the world, the Apple has been booming for 4 years, this time for the ordinary mobile phone brand, it is a very long life cycle, then, many experts and scholars have predicted that Apple will die, the next year, Apple's most short-lived, the most failure of the product iPhone5 birth, But all over the world, including New York's Fifth Avenue, the UK's Covent Park, and Beijing's three Li Tun are lined up to buy the crowd, "Times" commented: "Master left the world far more than one or two excellent mobile phones, but a flock of culture, in fact, I think" flock "is only a final phenomenon , what really happens is some basic elements, such as attention to detail, insistence on fine art, and a dazzling array of business tactics.

Apple is a very smart business, not smart, but a real big wisdom, their greatest wisdom is to think clearly one thing, and always adhere to: good product is the basis of all, is the source of any commercial tactics.

boutique doctrine, and this embodiment of quality products, so that Apple mastered the powerful to the perverted voice, they put the hunger marketing to the extreme, feed a large number of cattle, brought to the product industry a spring breeze, since then, more and more entrepreneurs began to dress up as God, there is a kind of model to put on jobs jeans, Unfortunately, because the product level is not walking through, you know, Apple fans for Steve Jobs is from the heart of piety, and for Lei June, probably just because his products are cheaper only, in addition, Apple's patent war also left a lot of reflection on the world, Samsung and the later people fear, but also for the mobile phone industry to establish a new order , since then, more and more enterprises began to focus on patent applications, Samsung, Huawei, Qualcomm, these handset manufacturers have found a new way to become wealthy, and finally, may also be Apple's most aesthetic place, is their strong earning power, Apple's style makes people feel strongly "the richer the more stingy" logic, Cook is a master of the supply chain, they have the perfect control of every detail of the supply chain, and rely on strong and stable cooperation, gradually penetrate into the core areas of the supplier, simply, as a strong customer, they can ask suppliers to provide any information, and to save, Apple's future ecosystem may easily surpass the mobile phone, If you want, they can produce their own chips, cameras and monitors, have fun, find a piece of land, and then build a Foxconn is a matter of minutes.

Good products, left to the world: affect the end consumers, so that they are willing to spend more money, enjoy better service; good business philosophy, business tactics, left to the world: influence entrepreneurs, let them work hard, find out the sense of accomplishment outside the profit, such as a god or something, such as change a world, at least, They have changed India.

Put a clockwork in the electronics industry chain.

selling 七、八亿只 phones and selling 七、八百只 phones is not a concept at all, and if management is not in place, they can drive the entire electronics industry chain at any time, but it is through some ingenious and tangible tricks that Apple maintains the balance that seems to crumble, but never collapses. Apple industry chain of enterprises, in the past few years, in addition to earning a large number of commission, but also the production line, productivity, and matching system upgrade seven or eight times, more wonderful is, Apple's strong market demand, the world's best mobile phone talent gathered together, the advantage of this model is that The idea of genius spreads quickly, like Word's e-book, which spreads free and fast.

from the upstream, the iphone chip from Samsung and TSMC, their packaging technology has been upgraded several times, because not upgrade can not meet the requirements of Apple, because the iphone on the performance requirements of the more and more high, leaving the chip volume is smaller, otherwise, IPhone6 will not become ultra-thin, Chip dealers can only find ways to improve the precision of the process, now, TSMC and Samsung can use 14NM/16NM technology to make chips, and every day to think of upgrades, such as TSMC plans to launch the 7NM process in 2018, and 2020 to use the 5nm process, which means less than 5 years of time, They need to reduce the size of the A-series chip to One-third, and it may be just a conservative demand, and no one knows what Apple will expect; In addition, the display is a thriving, technology is constantly upgrading, in-cell/on-cell/curved surface and so on, after this fall, The most popular display is expected to become OLED, legend IPhone7 to use this screen, display clearly, low energy consumption ... The low-end assembly foundry is making the most of its productivity with iphone orders, and Gou's 2010 three-year "Million Robot" program was a bit absurd, but a few years later, a semi-automatic iphone production line became a reality, and they had to replace it with machines, On the one hand, the machine is faster, on the other hand, Foxconn seems to be short.

The upgrading of display and chip technology and Foxconn's semi-automated production line is only part of the iphone's clout, and the bigger impact is on the changes to practitioners and the improvement in social efficiency. As mentioned earlier, the iphone brings together the best people in the world, and this is a great opportunity to learn from each other, and people of different countries, colors and faiths are likely to do a conference table to discuss the same topic: How to improve the iphone's capacity, This international unification conference is more conducive to the formation of practitioners of international view, not to mention the technology upgrade to practitioners of technology catalysis.

In addition, to deal with the huge iphone orders, the efficiency of the whole society to improve, such as Foxconn is located in Zhengzhou Air port area, where the relevant departments before 2010, just to help local enterprises to sell dates and so on, now is different, not only to help build factories, but also responsible for recruiting manpower, Even the customs often sleep poorly, after all, the 700 million iphone is evenly divided into daily, is also a very impressive number, and even the small vendors around the Foxconn has changed, they must be ready before 5 o'clock on thousands of steamed buns, and a few barrels of food, And in 1.5 hours, these simple farmers may never understand the logic of the industrial chain, but they enjoy, earn money, feel that life has become meaningful, I think, this may be Apple left the world the most important thing. (New discoveries of science and Technology, Constantine/Wen)

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What does Apple leave to the world except mobile phones?