What does CPS mean? How to put the CPS advertisement?

What does CPS mean?

Product Promotion Solutions (commodity promotion Solution), referred to as CPS, is based on the portal level of network media, through the full station, a continuous display of a commodity, to promote user awareness, preferences and purchase an innovative way to promote.

CPS is suitable for products that have the ability to view and pay Web pages on the Internet.　　such as C2C website (Taobao, ebay, yes, Pat, etc.) and the product of the website of the Business-to-consumer. CPS Alliance is more than the "supplier on behalf of the delivery" mode further, it is CPS, the English full name cost per sales, that is, pay for the sale. CPS Alliance is actually a kind of advertising, in order to actually sell the number of products to calculate advertising costs, is the most direct effect of marketing advertising. CPS Advertising Alliance is according to this way of billing, advertisers ads to many sites.

This mode requires you to have your own shopping site, and then the shopping site's pictures or text links (that is, ads) on other sites, for your products to do promotion. Once the user from a specific site on your sales page produced the actual purchase, you need to be based on the total amount of the order and prior agreement good Commission ratio, to the site a certain sales commission as compensation. and the traditional according to the advertising exposure pay mode, this network promotion mechanism in accordance with the effect of pay, downstream web site to produce actual orders, you only spend commission, so the relative risk is small. Just like the website of the Web buyer, CPS members as long as the purchase of special network ads into their own web site, users through the site's link into the purchase of special network registered to become a special member, then the buyer one months in the purchase of special nets all the shopping, CPS members can get the relevant percentage of the Commission

The origins of CPS

1. Network advertising to expand brand awareness, enhance brand image for the purpose, can not directly promote the sale of goods.
Sellers on the 2.C2C website are unable to pay large advertising fees.
3. Most network sellers do not know how to promote, and there is no other than their own platform to promote the way.
Therefore, CPS advocates:
1. Low price is more than hundreds of to thousand yuan.
2. Multiple locations Each solution has at least 10 pages above the product display position.
3. High-precision products and web channel accurate matching, such as the Travel Channel to put outdoor supplies, children's channels to place toys.

Advantages and disadvantages of CPS:

1. Effectively promote the sale of goods: Click on the ads, you can directly purchase operations.
2. The user visibility is high, the coverage scope is wide: The entire station multiple pages fully displays, increases the commodity the exposure rate.
CPS Classification diagram
3. Low cost, high price/performance ratio.
4. Exact match with user preferences.

Disadvantages:

1. The system is not yet sound
2. Portal-level media applications, the threshold is higher.