What does Graph Search do to pry Google?

On the January 15, 2013, Facebook, the famous American social networking platform, launched its own search tool, which injected a new competitive edge into the search field. Earlier, Facebook had hinted at a number of searches and was bullish by many analysts, and it was said that founder Zuckerberg had just made a brief search, driving Facebook's share price to a marked rise.

Analysts said it was a shocking news that Facebook's search could shake Google's dominance. So what does Facebook have to do to shake up Google's position? I have not used Facebook, but I have ventured to express my humble opinion from some of my own understanding of social networks and search.

First, Facebook searches may be more real-time. Facebook may not be as media-specific as China's microblog, but its data is also mostly time-sensitive information. Like a picture, a comment, and a news story. When people just want to know a result rather than a detailed report or comment, it may be more lightweight and more efficient to search with Facebook than Google. For example, to find out how many points Kobe Bryant scored in a recent Lakers game, it might be easy to know the answer by using Facebook to search for a friend's description. Google search may be a result of a few months ago. Because even if there is such a result, it is possible that Google did not include the situation.

Second, Facebook searches may be more believable. Google search because it is a closed system, the search for a large number of things are provided by the developer. Many sites may be based on their own interests to arrange the content of the site, even if the user needs, but may also imply false information. Today's fiery SEO industry is the result of this interest-driven. But if Facebook does a search, everything it searches out is a circle of friends, all of the results are related to their acquaintances, and with this kind of relationship, the results may be more reliable. For example, search for a cell phone evaluation, Google on the search may be some of the evaluation of strangers, or even some of the Navy control, but with Facebook search out is the evaluation of their acquaintances, their hearts will be a lot of practical.

Again, Facebook can be tailored, which is where Facebook's search is most likely to pose a threat to Google. The things that are found inside Facebook should be different for everyone. Because everyone is in a different circle, the user relationship is different, the search out of things should have uniqueness. For example, search "Everyone often go to the cinema", people in different circles may get different recommendation results, and in Google input such statements, Google may not understand what you are talking about. This is the charm of personalized search, but also the lack of Google is also difficult to achieve a state.

However, it must be premature to say Facebook is threatening Google. For now, Facebook's graph search is a social search that can only go gold in social data, and social data is very different from traditional web data, and they can't even be combined. While Facebook's search is working with Bing to try to provide more outbound data searches, it's not once to combine social data and media data.

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