What does the development Product manager train? Excerpt

I don't talk about anything.

1, we do not talk about the boss is the chief product manager, such as Zhou Hongyi, Zhang Xiaolong, Shi Yuzhu, lei June ...

2, we don't talk about Product manager is the leader of all in one

Second, the product manager is not what

1, the product manager is not the project manager : The whole project progress/task allocation, the quality of the whole project, not to be responsible for the product manager

2, the product manager is not a department manager : Division of Labor Cooperation/coordination work, team motivation, Team learning growth/knowledge summary sharing, not the product manager responsible

3, Product Manager is not the Operation Manager : Product promotion, content operation, user active operation, not the product manager is responsible for

4, Product Manager is not art design : UI beautification, user interface layout in line with the aesthetic structure, not the product manager is responsible for

5, Product Manager is not a developer : technical risk, technical framework, by the development of leader, architects, not your product manager responsible for

Third, the general basis of Product Manager

1, logic, Structure . This seems to be the basic quality that all developers (product managers, project managers, department managers, architects, developers, testers, and OPS) need to have, so this should not be a unique common denominator for product managers.

2, familiar with customer business . This seems to be a requirement for all developers, so this should not be a unique common denominator for product managers.

3, Insight . Tune from the needs of all parties, insight into the root of the essential needs. This seems to be the ability of senior developers (architects, senior project managers, senior development, and senior testing), so this should not be a common basis for product managers.

If the recruitment of the product manager, these three common basis will not reach, that means the recruitment is not qualified.

In particular: logic, structure, this is from small to large training, the lack of capacity should not let commercial enterprises to undertake to compensate.

In addition, insight, but also has a small-to-large training, social experience, family education impact, the lack of capacity should not let commercial enterprises to undertake to compensate.

Iv. responsibilities of product managers at all levels and requirements for professional competence

Ask us to put aside the common ground, first assume a product manager: A logical structure, familiar with the customer's business, customer needs have insight, then he also need what professional skills?

1. Junior Product Manager

Responsibility: Responsible for one or several auxiliary function modules in a system
Professional competency requirements for corresponding responsibilities: Demand grooming, functional prototyping and specification writing
Guide to the requirements of professional competence reading: McKinsey thinking

2. Intermediate Product Manager

Responsibilities: Responsible for several intermediate difficulty function modules in a system
Professional competency requirements for corresponding responsibilities: process grooming and demand grooming, functional prototyping and specification writing
corresponding to the requirements of professional competence reading: process Management

3. Senior Product Manager

Responsibilities: Responsible for the core function module in a system
Professional competency requirements for corresponding responsibilities: process grooming and demand grooming, program development, functional prototyping and specification writing
Guide to the requirements of professional competence reading: McKinsey teaches me the writing weapon

4. Senior Product Manager

Responsibility: Responsible for the whole system of the various functional modules of the association, responsible for the whole system of product planning and development
Professional competency requirements for corresponding responsibilities: process grooming and demand grooming, essential insights and system solution development, functional prototypes and specification writing
Guide to the requirements of professional competence reading: McKinsey problem analysis and solving skills

5. Expert Product Manager

Responsibilities: Responsible for the association of multiple systems in a line of business, responsible for the product planning development of multiple systems in this line of business
Professional competency requirements for corresponding responsibilities: process grooming and demand grooming, essential insight and system solution development, industry competitor analysis, functional prototypes and spec book writing
corresponding to the requirements of professional competence reading: Find Profit area

6. Chief Product Manager

Responsibilities: Responsible for cross-division cross-subsidiaries of the system, and the group's overall product planning and development
Professional competency requirements for corresponding responsibilities: process grooming and demand grooming, essential insight and system solution development, industry competitor analysis and innovation re-imagined, functional prototypes and spec book writing
corresponding to the requirements of professional competence reading: business model of the new generation

Appendix: App Store Product list, verify these top apps, really because the product is good?

1, Game class: I personally think the game is really a product manager to win the field

2, Tool software class: I personally think this is really a competition for product managers to win the field

3, audio and video and information reading class: I personally think that this is the video resources, music resources, content resources to win the field, the product is only one of the factors

4, E-commerce type: I personally think that this is the commodity resources/services resources, promotion activities, supply chain delivery efficiency win the field, product and product installation promotion is only one of the factors

5, Enterprise software class: I personally believe that enterprise software competition in the company's business brand, sales capacity, implementation capacity, operation and maintenance capacity, service support capacity

In this way, products that value and value are purely internet-like products, so the product manager of this kind of product is always in one. In other areas of the product, product managers do not fantasize that they are leaders, is the end-to-end full responsibility. Honestly admit their position, do their job this link, OK.

Of course, even if this is the case, we look at all levels of product managers, professional competency requirements are very high.

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What does the development Product manager train? Excerpt