What does the target group mean in the new network product?

Article Description: Target group, I believe that every practitioner of these four words are very familiar with, like a striker in front of the target, eager to hit. What does the target group mean for a new network product that is still being conceived?

Target group , I believe that every practitioner of these four words are very familiar with, like a striker in front of the target, eager to hit. What does the target group mean for a new network product that is still being conceived ?
"means the future of all product needs: The Bull 's-eye; it also means the power of all marketing tools: range . ”

those Bulls -eye (some of the site's target groups): Watercress-love to read, love the Movie Network worms, the worm-professional photography enthusiasts, NetEase still goods-buy luxury goods rich, 51 community-Real social ...

At present, watercress is still the domestic excellent WEB2.0 website, with its continuous film/music/book resources, firmly controlled by the "book audio-visual" as the medium established by the user relationship network; the figure Worm has been concentrating on the optimization function of the professional photographer netizens, Website popularity steadily rise; NetEase still goods is the portal test water e-commerce differentiation approach, on-line soon, but not many opponents, should have a good development space. and 51 of the community's living space, it has been gradually by Renren, QQ zone squeeze. why not?

QQ space has a large number of users of real-time communications as a backer, the basic can be food and clothing worry-free, and Renren, in its early development of the target group is very reliable, that is, university students. Until now, Renren has been able to focus on the need to lock in school students and upgrade functionality. Until this time, 51 of the Community's user volume, although huge, features are not clear, so the future bumpy. In addition to 51 communities, Sina Friends, Sohu White Society, NetEase dream Life ... Similar products abound, not because the back door has the flow advantage, more need to lock the bull's eye, to occupy the opportunity.

Therefore, in the face of the target group, the first question to consider is whether the targeted targets are sufficiently focused, to delineate whether the population can continue to produce and develop potential?
Goals are focused enough, determines the product core value can be clear enough, the user's demand pain point can be sharp enough; the ability of the user group to have sufficient continuous output content ensures that the product content is updated frequently, so that the initial operation focuses on the excavation and content planning of the interactive relationship, showing a concentrated and full product form, is a good basis for new users to be attracted to stop.

those range (some of the site's operating strategies): US-rich media, models, advertising company resources, so that the site's target groups effectively gathered; Sina Weibo-celebrity resources, Sina blog to lay the celebrity user base; even for Renren, it was a campus campus The marketing process is not easy.

Therefore, when the confidence of the target group locked up, but also ask yourself: whether there is sufficient resources or strength, in the latter part of the promotion of marketing to the target group gradually into the product user scope?
Sometimes, even if the product value is clear enough, the function is perfect and concise, the target user will not take the initiative to come to the door. When you have identified the celebrity strategy as the starting point for activating your target audience, are you aware that celebrities are buying it? Therefore, the initial determination of the target group, it is best to inventory the hands of the resources and operational energy, even if the marketing strategy to give force, but also have the ability to reach the desired network resources. Must be, network products and so on, tepid in the beta down, is a terrible waste.

What are some ways to help us answer these two questions?
1, data. If you have enough data mining capabilities, of course, the data for reference is the most reliable. The target group index, which can reflect the strength or weakness of the target group within a specific research scope, and help identify the target market, is the main tool that is often used when setting goals. ）
2, User interview. Through the interview, in-depth understanding of the characteristics of the user base on the requirements of the specific situation: demand analysis, Internet habits, the same kind of demand for human relations and so on.
3, inspect similar products. Look for similar products, or other products that can meet similar needs, and see how they are living.
4, consult Master. Standing in a certain height of the industry, can give a reliable proposal, of course, can not be asked.

In short, the process of delineating the target group is the process of solving the two questions repeatedly. After all, the target group determines the value of the product, and the reliable value of the product determines the future development of the product path, whether it can withstand the test of demand. (see article: Production from the point of view of the value of products to realize the "need to Subtract")

Welcome reprint:http://www.lyingsong.com/?p=205 Author: Inferior pine