What does the UI party a want?

When I was a landscape designer, we used to laugh at ourselves with this remark. Yes. Landscape design is likely to turn over to do party a. But for the UI, it's a lifetime of party B. Or are you ready to do pm? You write clearly the product PRD, to understand Visio, can you understand the interactive logic? No, you can't be abused all your life.

Being abused doesn't matter. The important thing is that you need to know why you are abused. Being abused is that you have not met the needs of your party A. It's as simple as that. But the problem is, party A's demand has always been in the designer's demand for God. If not because they are party a, designers can draw as they do?

Then the question is coming. What does party a want? To know that our party A is almost not designed, they are more computers, or similar to a certain professional. Then their profession determines their orientation. Don't expect them to understand you, you might as well understand that you can understand them. Some angles are summarized below:

1. From the definition of product

The definition of different products is not the same, to get the needs of the first to look at the product attributes and product background. This is essential to a designer, this point if a mistake, the picture again good-looking, white! A product is to express the light and meat of the color products must not be able to see you.

2, from the function

Often the product is to highlight or weaken certain functions, then the product will say, this I want to strengthen, this I want to highlight. The human language is, this I want to light blind, this I want huge. Do designers have the urge to kill them? In fact, from the functional product is to be divided into "priority", if a product is not clear their product function priority, then let them go to die dead.

Ask clearly "priority" to do, PM is to be between the fish and bear's paw weigh a proportion. They will also be able to figure out their own ideas in the process of not knowing how to be a good design.

In fact, the first thing they want is not good-looking, but their function is outstanding. The ability to properly guide the user's behavior.

3, from the interactive guidance

Actually, I've always thought that interaction designers are useless. Whether you believe it or not, I doubt it every time I see an interactive design. Deeply questioned. But you have to straighten out the logic of the interaction, although it seems that this is not part of the UI, but when you straighten out the logic of the interaction, your design will become better, you know that as long as you conform to a certain principle, your design can be mutually agreed, it is consistent with the interactive logic of the needs of the party.

4, from the visual atmosphere

This is probably the easiest thing for a visual designer to fix. Do party a who will. But in the context of the UI, how to minimize the amount of addition is a problem that makes people ache. On the one hand, the party's demand for streamlining and streamlining, on the other hand, the bunker. This may not be the way you add an icon to solve. More time to consider should be the whole color block, the color itself problem. Start with large chunks, color, area, proportions, elements, etc. Grasp from the whole, grasp big put small, do not pick up the details at the beginning. The atmosphere came out. The details are slowly fixed. Party a actually mainly look at the atmosphere. The details are invisible except for our pixel eyes.