What does the user experience bring to SEO optimization?

Source: Internet
Author: User

Hello everyone I am a family hing baby, today and you talk about the era of user experience, how do we do seo. Why I chose such a topic stems from a phenomenon I discovered recently. A few days ago to add search hits to your site, every time I enter my website I will search for their own keywords in Baidu, and then click on their own website to enter, the results of the next day I was surprised to find that their site suddenly climbed from the second page to the first, which really let the joy of a. But the query of their own traffic at all and no difference before. Through the exchange with other friends to find that this is Baidu to improve the user experience of an improvement, that is, as far as possible in a certain area of the user first visit the site in front. It makes me think a lot ...

I think we can also notice that more and more seoer are paying more and more attention to the word user experience. No wonder someone said, seo the highest realm is not SEO. What does that mean? A user experience excellent site is not required SEO.

We all know that the purpose of SEO is to optimize their own target keywords to the first, but now even in the first place you are in a particular area is the first. This means that Baidu's ranking will no longer be a complete unified ranking, but according to specific areas of the click Habits to adjust the region, then SEO really no use?

The answer is in the negative. In fact, SEO and pay attention to the user experience is not contradictory. User experience will be SEO more and more fine, SEO although more and more diverse, but the target users are facing more and more clear, the quality of browsing more and more high, the relationship between the two is complementary. Focus on the user experience of the times, SEO become more and more complex, why do you say so? For example, you optimize the "flowers" this keyword, perhaps in the past, you just optimize the "flowers" on it. But now search engines in order to improve the user experience, will be in Shanghai users of the search results directly in Shanghai's keywords on flowers in the first place, Beijing users will be Beijing's keywords on the flowers of the site in the first place and so on. So now you want to optimize the "flowers" this keyword, you need to optimize the "Beijing Flower" "Shanghai Flowers" and so on keywords, in fact, this and the previous long tail keyword theory is the same.

Pay attention to the user experience SEO to make the transaction rate higher. Because of the refinement of the keyword, so that the target customers are locked down, though fewer and less, but more and more accurate, higher quality, so the turnover rate is also getting higher, from this aspect of SEO and user experience of the goal is consistent, are to better meet the user's search experience, users need to search for things to show in front of users.

How to do SEO here is not much said, search you can search out a lot of, nothing but the chain, outside the chain, original and so on. And how can you improve the user experience? Home Hing Baby think to improve the user experience has the following issues to note:

Refine your keywords. Refine keywords in fact, and previously we said that the choice of long tail keyword is the same, the goal is to lock in your target audience and increase the number of pages you visit when you enter your site, and the average number of pages you visit will show you a better user experience.

Inside the chain do well, but not excessive. Many people in order to their site's keywords prominent, the site of their own website every occurrence of keywords is the place all bold and linked to their home page. This is not good, each page appropriate to add a two of their own said the link is to a certain extent to increase the weight of the home page, but if set too much will greatly reduce the user experience, thereby outweigh the gains.

After all, we're doing the site to give the target user a look, if the user only look at once will never come, opportunistic one is not long, we do SEO, do not forget to a browser to evaluate their own site is not in line with the user's real experience, so I would like to more conducive to the long-term development of our website, Is it not? The article by Home hing Baby net Earn net (http://www.0635online.cn) original, A5 start, reprint please specify! You can also contact me at any time, we share common progress.



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