It is said that the term "Walled garden" originally came from John Malone (Google to know his background), the general translation of "walled gardens" or "walled garden" is a "fully open" internet (gardening) relative, Refers to an environment that controls user access to Web content or related services. General Walled Garden The user is restricted to a specific scope, allowing the user to access the specified content while preventing the user from accessing other content that is not allowed. Internet service providers may allow users to choose from sites that are included in or outside of the "walled garden". Although "walled garden" does not actually prevent users from accessing things outside the fence, it makes it harder to access content outside the walls than to access internal content.
AOL is arguably the main and most successful practitioner of the Walled Garden programme, where 85% of AOL users are said to have never been left on the internet, and Americans spend 40% of their time online in the "walled gardens" that AOL has delineated.
There are many reasons why Internet service providers are building "fences". Some to prevent inappropriate access to some harmful information, such as the 1999 American online children's channel set up a walled garden, to prevent children from visiting some inappropriate sites. But the more important and common reason is business interests: Internet operators want to take user resources in their own hands, and guide users to access their own or partners ' resources to reduce or prevent access to competitors and resources that do not bring benefits. For example, a wireless device such as a mobile phone can only access websites that are restricted to a single range, a typical "walled garden". I-mode is a successful example, and China Mobile WAP business is the same. The service delivery and security model commonly used in IPTV service network is also walled garden way. Ipbaobao that CN2 can also be seen as a walled garden.