What factors influence the price of web design

Web page Production WEBJX article introduction: according to the economic level of different regions and the actual industry situation, these norms of universality may not be effective, but still can make us maintain a clear mind, in the price factor is increasingly transparent to ensure their own interests. 1. Available service levels Whether you are a company or a person, please make a clear analysis of the services you can provide, the price between the company and the individual

According to the economic level of different regions and the actual industry situation, these norms of universality may not be effective, but still can make us maintain a clear mind, in the price factor is increasingly transparent to ensure their own interests.

1. Available levels of service

Whether you are a company or a person, please clear analysis of your own ability to provide services, companies and individuals between the price is not absolute, no one stipulates that the company's prices must be higher than the individual Soho, and no one said that personal Soho must compromise to reduce the price of the order. For example, a company can only provide Web site visual design services, and you can provide the site's visual design, interactive design, HTML production, Flash animation and other services, naturally your quotation will increase with the service content.

And since there are so many impostors companies, lead to customers will also be the company's system appears to be difficult to trust, in the face of individuals, customers still feel that they are more right to speak, of course, we will find that part of the personal Soho in the individual service or overall design than the company price is higher, We'll talk later about what caused the phenomenon.

2. Clients need to be treated differently

As a designer, you certainly want the price to be based entirely on the value of your design, but the leverage in our design industry is always biased towards the capital side, which will not change in the short term. This is what we think of "big customers" and "small customers", the current practice is based on the project before the budget to distinguish, for example, we design a website, design budget around 10W, I call the big customers, less than 5W I call small customers.

But the difference is not enough, we should also add a dimension, is the customer's understanding of the design and value evaluation, if a customer in the design of the budget initially gave a very high price, but the final implementation of the project time to lengthen the evaluation of the design is not objective, and even the "long tail tracking" changes, Then after converting the time and manpower costs, our project is actually 2 small projects.

We should pay attention to the customers who know the design better when quoting you should start with the stage work, analyze the price of each module, and for those who do not understand the design, it is best to make a total price and then make a 90 percent, because they do not value the design, but value you at the same time to provide similar services cost.

3. Know where your costs are

There are customers (and even a lot of designers) who think that personal Soho designers are almost cost-free occupations, as long as the mouse can make money, so in a great imbalance and do not understand the situation, for the Soho designer's brutal prices, resulting in the final designer to provide the template of the work, the customer feel cheated, So how do you jump out of this vicious circle?

Tell your client where all his money is spent, and how much time do you pay for this design project, consultancy fees, consulting fees and even equipment, your price is best based on time and project content, rather than a simple I want how much money, because the design industry does not have a Wal-Mart, the lack of a standard objective value.

4. Know where your profits are

Many just began to do their own Soho, or their own design company friends, always feel that the source is good, the price is not cheap, but to the end of the inventory at the time to find their own money is not much, they will be very puzzled, exactly where the money spent.

Many designers think that as long as the customer hit the account on the money is profit, wrong, your daily expenses and equipment updates, reference materials and copyright payment fees, hire other professionals to do project with the cost is in the intangible, and you do not keep the habit of bookkeeping, resulting in the loss of their own profits are not autonomous.

A successful approach is that you should fully consider your cost and profit ratio in the early stages of the offer, and if your project doesn't maintain your average design quality, I think there's no point in going on.

5. The value of popularity

Design is a cultural category of things, it and fashion, the value of the brand is very critical, which involves your personal visibility and the popularity of your work, even your company's visibility. You know, in any environment, users always believe in the big brand, which means that you spend more time and money to build your brand value, and this tangible pay will in the future intangible impact on each of your customers.

In your quotation, you should first highlight the early communication, do not start with the final price, it is very impulsive and naïve, only cabbage will be priced for sale, the designer is a stock, the value of the stock is based on expectations of him, and this expectation is quite reasonable (through your work performance), People will be willing to pay more for their own, which is to catch up.

6. Additional factors affecting the quotation

Quotation itself is a learning, and the creation of a reasonable price environment is a learning? What is the environment? is any element that supports your offer, I think there are several points you must take seriously: a good site to showcase your own work, a good reputation for the industry (you know the customer will use Google), Tidy some creative office environment (whether it is at home or have a rented office, you will not regularly receive customer visits), the negotiation of the dress and conversation (this part will probably affect your offer of more than 50%).

When it comes to quotes, we are not simply a designer, your work is not good you said you do not count, you have a few like-minded friends said also does not count, you have to give people trustworthy or even rely on the impression that this is what we say visual marketing.

7. Finishing of the contract

Whether a designer is good, look at the contract he sent to the client is not a professional know that a designer's thinking fine and friendly can be described by a contract accurately, your customers may not understand the design, but when it comes to contracts, they understand as much as you open Photoshop.

The contract should include not only the detailed service content, the detailed price, the two sides ' responsibility and the exemption clause, but also the suggestion solution when the problem arises, you should know that the subjective thing (usually the recognition of the quality of the design works) is too complicated, too long-winded, not to write clearly in black and white Your clients will think you are in default of their ignorance and insolence.

8. Take care of the financial

Do you know the tax rates for designing websites and providing poster printing are different? Do you know how to avoid taxes? Do you know the transaction fee between the bank and the financial turnover? Do you know the period when the American customers give you a money exchange rate? If you are not clear about this, please start the lesson immediately, because they are very important.

Make it clear that your design offer is the most important before tax or after-tax and for the design of the content of the later maintenance also need a proper financial plan, this is not only to reduce their own losses, but also let customers no worries, I understand the customer, the most afraid of the thing is – and a designer, found that the invoice can not be obtained, Also do not know how to deal with the cyclical costs.

You can choose a company that can be trusted, as their independent designers appear, let them take the process of invoice, you can register a small company, and the distribution of benefits between the two-tier customer problem.

9. Iron Law for quotation

(1) must receive 30% advance payment, countless times, the fact that the customers did not pay advances are most of the wolf in sheep's clothing, even they will let the company's most beautiful market mm and you close, wait until the program hand is usually meat dumplings dozen dogs;

(2) Invoice or receipt of the things must be prepared, do not wait until the customer asked to say, received the money to be responsible, to admit;

(3) must have floating space, taking into account the customer's cost and design needs, reasonable calculation of profits, and help customers in unnecessary links to save money (software, hardware, maintenance, promotion, etc.). We all have to make a living, in order to design the industry's smooth development, I am sorry for the brothers of the industry, do not create a pair of customers to eat alive scraping the momentum;

(4) Do not discount discounts at random, whether it is a big customer or a small customer, how much service to do how much money, your first quotation determines your level in the heart of the customer, many customers will tell you: "This cooperation has three design team involved, in fact, we are very optimistic about your proposal, as long as you cheaper 3000 yuan, the contract we immediately sign." ", such basic is treacherous market personnel's rhetoric, you can directly tell him:" Ye never compare manuscript! "

(5) Do not believe that the so-called long-term cooperation, if you sign is not a unified framework agreement, then the so-called "long-term cooperation" is basically in order to pave the way for the bargain, countless designers because this was fooled, but it became a secret can not be said. My practice is: "I do not know enough, this cooperation is good to say, long-term cooperation I also staged discounts." ”

(6) The quotation agreement should be matched with the service agreement, clear design cycle, modify the number of times, confirm the way and communication, responsible person, such as a series of issues, or each link is likely to be customers grasp the handle, you have to know that customers are stained with wool than the monkeys are also fine, we these pure designers how can and they stoop it? Or warn you said in front of it, for everyone's benefit.