What color should I select for the mobile app icon? Learn the tricks here

Baidu weight query word Library Network website monitoring server monitoring SEO monitoring mobile games iPhone games Blue is the most popular color. That's why many companies use blue as the logo color or the icon color of mobile apps. However,

 

Blue is the most popular color. That's why many companies use blue as the logo color or the icon color of mobile apps. However, this does not mean that most companies should choose blue, because it is difficult to stand out from competitors.

Color selection is especially important for mobile app icons because they appear on users' mobile phones or other device screens at the same time. Trademark images are important, but color selection is also a major decision that requires careful consideration.

What is the target user of the product, what is the product's personality, and where the icon will appear on the user's device. these are all issues to be considered when selecting the icon color.

Just as a company's personality can be determined by its brand colors, many established companies have influenced public opinions on various colors. When you see Whole Foods, British Petroleum, and Girl Scouts, you will think of green, healthy, natural, fresh, and so on.

On the contrary, Red reminds people of excitement, youth, and strength-think about CNN, Virgin, Coca-Cola, and Red Bull. When determining which color is used as the trademark color, it is also important to consider the personality of other brands that adopt the color.

So what kind of icon is the best for a new mobile product? There is no standard answer. However, trademarks of successful companies such as Facebook, Apple, and Yahoo, and product icons of these emerging companies can help us guide our decision-making.

Red

TapStory is an application on the iPad. it can participate in open games to cultivate children's innovative thinking. The development team of TapStory chose red as the main color, because red represents passion, energy, and youth. They are three core elements associated with their product personality.

Many other companies also choose red as their app's icon colors, including Nike, ESPN, and Yelp. Red is a strong color. it is one of the most popular icon colors on the App Store, which is comparable to blue.

Orange

Orange is a friendly and cheerful color. More and more companies begin to avoid the common red and blue colors when selecting the icon color, so orange gradually becomes a popular icon color.

Playground is an application that provides activity discovery and management for college students. it uses orange as its icon color. This is because the orange happiness and vitality can be a good expression of passion and participation philosophy, this is the company's founder wants to convey to users.