What is search engine optimization (SEO )?

Search engine optimization (SEO) refers to the search engine spider that optimizes the content to make the website friendly to the full-text search engine. Program Find a webpage with the best content to improve the natural ranking in the search results.

It is worth noting that the search engine for the search engine optimization service is limited to the full-text search engine based on the Spider Program. Such search engines are the real search engines. Algorithm Returns the most relevant natural search results to the user. After the customer reaches the desired ranking in the search results through the search engine optimization service, the full-text search engine does not charge the search results, that is, the customer does not need to pay additional fees for clicking, the customer must pay the search engine optimization service fee to the network marketing company. The paid per click search engine in the search results is not the target of the search engine optimization service, this billing search engine uses a bidding method to improve the ranking position of a website in the search results of related bidding keywords. Money is the only factor that determines the ranking, their search results are essentially a keyword advertisement that appears in the search results. Advertisers pay based on users' clicks. The price of each click is determined by the ranking position, and the ranking is higher, the higher the money the advertiser pays to the paid search engine. Because the search results of the paid search engine are not the natural search results calculated by the relevance algorithm, the results returned to the user are not the most relevant search results, that is, the search result is not determined by the content quality and relevance of the website, but by money.

The access traffic obtained through the search engine optimization service is free of charge, so that you can continuously obtain new customers without the extra cost for clicking, this is a long-term search engine marketing method, but it takes a long time to reach the desired ranking, generally 2 to 12 months; the advantage of using the spot price ranking is that you can get traffic immediately, but you have to pay for each click. The higher the ranking, the more expensive the price. If you do this for a long time, the cost will be high, therefore, it can only be a short-term search engine marketing method. We recommend that you select a search engine marketing method based on the actual situation of your website. If you are using a new website, we recommend that you select search engine optimization and bidding ranking for search engine marketing; if the website has a certain amount of traffic, you can only choose search engine optimization to increase the website traffic to achieve the best ROI.