What is the advantage of the website to write original content to the website rank?

The development of the Internet has brought us into the real era of information explosion. But a closer look at the sense that this is a time of lack of information. Online reprint, plagiarism, reproduction of the low quality content too much, the real value of the original content is too little.

Webmaster will have this experience, in the face of one or a series of products, the total feeling that there is little content to write. The product description writes to write to be similar, find not big original point of entry. For a determined and perseverance SEO, this is also an opportunity. No one else writes, you have a great advantage in writing.

High-quality content first meets the search engine's goals. As I said before, the goal of search is to provide information to search users, not to bring customers to your site. Only your site provides the content to reach the goal of the search engine.

Original content is also an important driver of the page included. Many webmasters for the site to collect problems, search engine spiders or only to visit the home page, not to crawl further inside the pages, or included and then deleted. The lack of original content is one of the key reasons. A reprint, copied as the main content of the site for the search engine is worthless. Include such a page more, the more wasteful search engine bandwidth, database capacity, crawl time, calculation time, but can not provide more information to search users, so the search engine does not have the reason to include these content.

Original content is also an important way to build external links. Unless you are exchanging links, other webmasters have no reason to link to a website that has no real content.