What is the Community QQ group? How to use QQ Group in community

In the user volume, active degree only can compare with QQ Internet application, probably is the QQ twin brother--qq Group. QQ Group is the internet used by Chinese netizens every day, its popularity is no less than QQ.

QQ Group in QQ, as posted in Baidu, blog on Sina, Happy Farm on the net. Is such a popular application, QQ group every day a number of subtle changes, ordinary netizens and webmaster may never find. For example, QQ group in the upper right corner of the "Group Bulletin" column, has expanded into groups of albums, group dynamics, micro-blog, group buying and forum dynamic multiple columns. Among them, the forum dynamic is closely related to the webmaster products, this is the forum in open discuz! Cloud Platform after the realization of a function: Community QQ Group.

Figure: From discuz! Cloud Platform official learned that there are already 67,000 forums opened the Community QQ Group

Community QQ Group can set the forum information as a fixed page card embodied in the QQ Group page, long-term display. For the forum, the Community QQ group may not allow each user of QQ group hundred access to the forum, but has a great value: Advertising display, this is a long-term neglected resources.

We all know the value of TV commercials. TV because of its wide audience, acceptance of the high and widely favored by manufacturers. Different TV columns, different time periods, the cost of advertising is different. For example, CCTV prime time, where the price value of a few seconds can be sold to billions. But does the user see the prime time segment of the ad will certainly buy goods? Television advertising, more is the embodiment of the brand value of goods.

Like TV ads, sitting on the QQ group of 700 million users, in which to display forum information, can also show the value of the Forum's brand. This is equivalent to the effect of TV commercials, although it is not guaranteed that each user through the "Forum Information page card" points into the forum, but 24-hour uninterrupted display of forum information, and by the large number of users QQ group to show the Forum information, but also to some extent increased the forum's brand.

If you take a TV advertising example can not reflect the Community QQ Group brand value, can also from a more economical, more market point of view: the Community QQ Group of Forum information is equivalent to free CPM (according to display charges) and the CPC ads (according to the click Charges), in the information of the Great QQ Group, forum information for a long time to display, Is this the QQ group to do CPM ads? Webmaster Push forum information, and can set up wonderful forum information (wonderful advertising content), to attract users to click into the forum, this is not a sign of the CPC ads?

Image: The website ads to do QQ group is the real cow

With the brand value of TV advertising, with the same CPM and CPC advertising value, but also completely open and free, community QQ Group is a long time has been neglected advertising resources and promotional tools. For stationmaster, put the free promotion resources not, put the present advertisement to show the opportunity not on, roamed, seek the end to pursue other promotion opportunity and show effect, it is very unwise to choose