What VR brings to traditional TV is not the bad news, but the gospel

In the recent "National Beauty Girl" reality show program finals, Youku potatoes using VR technology to live live in the finals, so that the vast number of Internet users for the first time to see the program through the Web experience comparable to the scene of shocking visual effects. This move is to create a comprehensive VR live the precedent, but also set off the entire domestic market, the VR technology boom. In fact, more and more video content and TV shows are beginning to try to use the new VR play. VR is a big bad news for many traditional TV makers, but Liu Yan personally believes that VR is a huge new opportunity for them.

　　At the very least, VR devices will not completely replace the TV in a short period of time

In many people's view, VR devices are personal units, and television is home-based, they think that VR equipment is like a variant of the television, can quickly replace the traditional TV in the next few years, but in fact, is it true?

At present, the application of domestic VR technology mainly focuses on two fields of game and movie. But the advantage of VR devices for both gaming users and movie users is a more realistic and shocking picture, but at the same time it's a disadvantage. This kind of screen feeling can let the viewer feel more real picture, but also let the viewer's sense of feeling under very great mental pressure, especially when encountering some scary pictures.

In addition, virtual devices cannot get rid of bulky, dizzying problems, and there is no better solution at the technical level. Even a young man with a very good physical condition will feel dizzy when he wears the device for a long time. For the elderly and children, VR equipment is more unsuitable for viewing, especially in some of the heart is not very good old people, can not use the VR device.

In the long run, VR devices that are as lightweight as spectacles are likely to appear in the future, and VR splitter machines will be one of the future trends. But at present a lot of related technologies are not particularly mature, light and performance is difficult at the same time, the product form of the whole machine has many shortcomings, it is difficult to achieve a better user experience. But the host and the VR glasses separates the machine, but can alleviate to some extent the problem of wearing portability.

Television as a family of entertainment tools, although in the viewing effect than the VR device, but it can enhance the feelings of a family, closer to the distance of the family. TV shows have obviously become a part of many family life, this is a simple VR device integrated machine is difficult to replace. Thus, at least in a short period of time, VR equipment to fully replace the possibility of television is not particularly large, traditional TV manufacturers have to have a sense of crisis, but also need not be too panic.

　　VR devices combined with TV or new trends

Although in a short period of time, the VR integrated machine in the performance, technology and other aspects are not mature enough to replace the TV. However, the huge market prospect of VR equipment is not negligible, and the combination of VR equipment and TV will be able to release greater charm.

Under the impetus of the VR craze, Apple, Google, Facebook, Microsoft, Samsung, Sony, HTC and other global technology giants have begun to layout VR, the domestic market has sprung up a large number of VR startups, but also the development of VR equipment and mixed situation. At present, the entire domestic market only palm network technology launched the Star Wheel VR sub-machine, this device can not only move, but also with PC, TV and other better to achieve a combination, it is also to the entire traditional TV industry to bring new gospel.

Many people know that VR phone boxes do not meet the heavy-level experience requirements of advanced performance. And the PC Helmet VR device is often due to the contradiction between the heavy experience and mobility, but the star Wheel VR sub-machine, can not only solve the current VR integrated machine and VR mobile phone box performance problem, but also can solve the VR PC helmet mobile experience inconvenience problem, Most importantly, this VR device can be combined with television, which also brings more possibilities for traditional TVs.

At the same time, palm Network technology as a domestic specialized engaged in 3D acquisition, virtual reality, augmented reality and human-Computer interaction technology research and development production of national high-tech enterprises, in the system bottom, cooling, software and hardware have a greater advantage, with more than 200 patented technology, Its success has also brought new entrepreneurial opportunities for many domestic VR TV entrepreneurs as well as traditional TV manufacturers.

　　The advent of VR TV venture Tuyere, the traditional TV manufacturers ushered in three major market opportunities

From any point of view, the combination of VR and TV can bring a better user experience without disrupting the harmony of home entertainment. For traditional TV makers and entrepreneurs, VR TV is emerging as a new market opportunity in three major areas.

　　First, VR content production

We favorably cool potato joint launch of the VR "National Beauty Girl" reality show the popularity of the show, users of VR entertainment, sports, TV shows and other programs are love to add, TV series "Lakes Always Love" also began to use VR technology shooting. But the current VR TV content is still extremely scarce, for VR TV content entrepreneurs and traditional TV manufacturers, this is a blank market opportunity.

At the same time, for the star wheel such VR sub-machine, they want to achieve very good market response, not enough content support is difficult to achieve popularity in the market. With the development of the VR TV industry, the VR TV content industry will form an independent branch, and the VR TV-related film studios and game development teams will probably be the first to emerge in this tuyere.

　　Second, VR TV application

VR TV is also used for VR TV content. Today's application distribution channel is becoming an important entry point for smartphones, and it can also be an important entry point for VR TV, and it is unclear who will be able to capture VR TV application distribution channels in the future.

In addition to application distribution, the most important nature is the application software. Today on the smartphone side, the emergence of such a mobile application giant, when VR TV becomes a living room mainstream entertainment, VR TV applications will also usher in a large-scale outbreak, for most small and medium-sized entrepreneurs and traditional TV manufacturers, VR TV applications have a lower technology, capital threshold.

　　Third, VR TV hardware

Speaking of VR TV hardware, although the current domestic only Palm network technology launched the VR split machine, and also in the market to obtain a good response, but they are far from the development to dominate the market pattern of the point. For VR TV hardware entrepreneurs and traditional TV manufacturers, how to create a more experienced, better performance, lighter products of VR TV hardware equipment, still has a considerable market space.

As it turns out, although 2016 is known as the "VR device" of the years, many people also think that the future of VR devices will replace the TV completely. But whether it is from the home entertainment life, or from the product performance experience, the VR technology level of maturity and so on, VR equipment in a short period of time are difficult to replace the TV, and the TV with the VR device is becoming a new trend, it also for entrepreneurs and traditional TV manufacturers to bring new gospel.

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

What VR brings to traditional TV is not the bad news, but the gospel